Internet Marketing
Below you will find a detailed overview of the various areas of digital marketing that we at TBA-Hamburg/Berlin can offer in association with our partners.
Our focus is on content/web design, analysis and SEO.
Overview
Digital marketing uses digital channels and technologies to promote a brand or product and interact with customers. Successful digital marketing strategies require a deep understanding of your target audience, your brand, and the available digital marketing channels, as well as the ability to respond to trends and developments.
Similar terms - what is meant?
Inbound Marketing → Online Marketing → Internet Marketing / Digital Marketing
Inbound marketing focuses on attracting the attention of the target audience by creating high-quality and relevant content in order to retain them in the long term.
Inbound Marketing → Online Marketing → Internet Marketing / Digital Marketing
Online marketing, on the other hand, is an umbrella term that encompasses all marketing activities conducted online, including inbound marketing, but also other tactics such as PPC advertising, email marketing, and social media marketing.
Inbound Marketing → Online Marketing → Internet Marketing / Digital Marketing
Internet marketing (as an umbrella term for inbound and online marketing) encompasses all marketing activities carried out online, including mobile app marketing and other digital channels.
Inbound Marketing → Online Marketing → Internet Marketing / Digital Marketing
Digital marketing and internet marketing are similar terms that are often used interchangeably (and also at TBA).
Strategies
PUSH and PULL marketing
There are two basic approaches in digital marketing:
PUSH and PULL marketing (read more…)
An effective digital marketing strategy will use a coordinated blend of both approaches to reach a broader audience and maximize engagement and conversions.
The trend in digital marketing is increasingly towards PULL marketing, where the creation of relevant and high-quality content naturally attracts the attention of the target audience.
Especially in the initial phase, however, it will not work without PUSH marketing (e.g. ads) to establish a new brand.
TBA-Hamburg/Berlin primarily supports modern PULL marketing tactics, such as attractively designed websites, SEO and content creation, but also offers PUSH marketing components, such as ads on search engine providers and social networks.
Methods
Our 7 most important marketing methods
Web Statistics & Analysis
Collect, analyze and use data for better decisions
Web analytics is the process of providing data about website and marketing campaign performance and then analyzing it.
By using analytics tools such as Matomo or Google Analytics, we can obtain important information such as the number of visitors, time spent on the website, sources of traffic, and visitor behavior on the website.
This data can help us understand which marketing tactics and content are most effective and where we should focus our efforts.
By analyzing this data and applying insights to our marketing strategy, we can make better decisions and achieve a higher return on our investment.
SEO - Websites & Content
The
Search Engine Optimization (SEO)
is an important tactic in digital marketing that aims to increase organic traffic to websites or content from search engines like Google.
By optimizing websites and content for relevant keywords and phrases, we make it easier for search engines to index that content for relevant search queries.
The goal is to achieve a higher ranking in search results and thus gain more traffic and potential customers.
However, it should be noted that SEO is not a one-time process, but requires continuous efforts to keep up with the changing algorithms of search engines and competitors.
TBA-Hamburg/Berlin offers all relevant facets of modern search engine optimization.
Mobile Marketing: Mobile Devices & Local Search
Optimization for mobile devices and local search
Mobile marketing is an indispensable part of any digital marketing strategy as more and more consumers use mobile devices to access information and offers.
A successful mobile marketing strategy includes optimizing websites and content for mobile devices to ensure they load quickly and look good on the smaller screens.
Additionally, it's important to optimize for local search, as many consumers use their smartphones to search for businesses near them. This method is especially suitable for companies with visitable locations (e.g. stores, practices) or local offers (e.g. craftsmen).
Geotargeting technologies and local SEO tactics allow us to ensure that our brand or products are displayed near our potential customers for relevant search queries. This leads to higher engagement and ultimately more sales.
The TBA-Hamburg/Berlin offers mobile marketing in the context of search engine optimization with.
Content marketing - targeted & relevant
Create targeted and relevant content for your audience
By creating content that is tailored to the needs and interests of the target audience, we can build a stronger connection with them and draw their attention to our brand or products.
A successful content marketing strategy involves creating different types of content, such as blog posts, infographics, videos, e-books, and more, to appeal to a broader range of audiences.
Additionally, through the use of data and analytics, we can optimize this content to further improve performance and increase reach.
Targeted and relevant content can help increase the engagement of our audience and increase the chances of them becoming customers.
Pay-per-click (PPC) advertising
Google Ads and other advertising networks use...
Pay-per-click (PPC) advertising is a form of digital marketing in which advertisers pay for clicks on their ads.
The most commonly used platform for PPC advertising is Google Ads, but there are other ad networks such as Bing Ads, Facebook Ads, and LinkedIn Ads.
By using PPC advertising, we can create targeted campaigns and show our ads to exactly those people who are most likely to be interested in our products or services.
A successful PPC advertising strategy involves creating appealing ads, selecting relevant keywords, setting a budget, and continuously monitoring and optimizing the campaign to maximize performance.
Social Media Marketing
Facebook, Twitter, LinkedIn and Co. use...
Social media marketing is an effective tactic in digital marketing that allows us to interact with our target audience on platforms like Facebook, Twitter and LinkedIn.
By creating engaging, on-brand content tailored to the interests and needs of our target audience, we can build engagement and increase awareness of our brand or products.
Social media marketing also includes the use of paid ads placed there to increase our reach and run targeted campaigns.
It is important that we understand the different platforms and their respective audiences in order to develop an effective social media marketing strategy.
If you already have your own social media team, we can support them with analytics and branded artwork, such as infographics.
Email Marketing
Create effective campaigns
Email marketing is a cost-effective way to communicate with our target audience and keep them informed about our brand or products.
By creating targeted email campaigns based on the needs and interests of our audience, we can increase customer engagement and loyalty.
An effective email marketing strategy also includes the use of data and analytics to measure and optimize the performance of our campaigns.
It is important that we follow email marketing rules and best practices to ensure that our campaigns are successful and not marked as spam.
Community
Blogging can be very useful for marketing.
- Companies can demonstrate their expertise and knowledge through regular blogging and inform their target audience about current developments and trends in their industry. This allows them to build trust with potential customers and retain them in the long term.
- A blog can also be used to create targeted content for specific audiences to pique their interest. By sharing blog articles on social media, companies can also increase their reach and tap into new audiences.
- Blogging can also help improve the company's search engine ranking by regularly publishing relevant and quality content that is worth reading and sharing (SEO), here the bar is high.
The TBA can assist you in planning and generating appropriate blog content, including artwork that matches the brand (artwork can also be ordered separately).
Community
We have many years of experience in the installation and technical support of these forums:
- XENFORO, an established self-sufficient Internet forum with its own CMS and extensive social interaction options, and
- a radically simple forum as a module for WordPress.
For many years, forums were the tool of choice for communicating with customers and building customer loyalty. In the meantime, other social networks such as Instagram, Facebook and Co. dominate. However, forums are still interesting today in niche areas, for example in customer support, especially the support of software and technology products or in science.
In forums, users can exchange questions, problems and tips and receive support from system administrators and developers, as well as other users.
Unlike other social platforms, the information and valuable aggregated content in forums remains permanently accessible. Answers to recurring questions can be easily found using the search function. Forums are thus a kind of self-learning FAQ (questions and answers) system. This relieves the support team and at the same time creates a loyal user base.
Forums are therefore primarily of interest where a shared body of knowledge can be built up and used in the context of the brand through the discussions.
An example of a forum is the ProcessWire developer community.
More methods
- Reputation management (rating management)
- Referral Marketing
- PR
- Print publications
- CRM
- Influencer marketing
- Viral marketing
- Public speaking
- Thought leadership
- Automation
- Sponsoring
New trends in digital marketing: artificial intelligence, chatbots and automation
What is the process?
1. create attention
This step is primarily aimed at potential new customers.
In order to attract the right customers, it is important to create high-quality content that is in line with the brand. At best, this content should have added value, i.e. solve an urgent question or problem – and it should be free of charge. This type of content should be promoted accordingly, i.e. via SEO, social media, influencers, guest posts, viral, etc.
2. conversion
The aim is initially to inspire interested visitors to the online platform in such a way that they voluntarily give permission to provide them with further information – whenever we want.
In so-called call-to-actions, visitors are given the opportunity to leave contact details (at least an e-mail address). Among other things, appealing landing pages, forms, etc. are used.
Of course, the purchase of a product or service also counts as a conversion success.
This process is a closed loop. Whether it is a new customer, an existing customer or a stakeholder, the principle of our online marketing enables a holistic approach and creates an effective, direct and pointed form of communication.
3. lock
After a visitor has become a lead, there are various measures to deepen the contact and, at the latest, to turn a prospect into a customer. An effective and discreet communication channel is email marketing, as it can also be easily automated and is cost effective.
From the very beginning CRM can play an important role, because besides a good customer relationship important market and target group information is gained.
4. continuously inspire
Even a satisfied customer wants to be delighted again and again. Therefore, all existing customers are also provided with free content that offers added value. This can also include surveys, which incidentally provide valuable insights into the market.
All measures and methods used should be continuously analysed with regard to their potential for optimisation.
Collaboration is key: The importance of the client in digital marketing
In digital marketing, working closely with you, our client, and your teams is critical to ensuring the marketing campaign reaches its full potential.
A successful digital marketing strategy can only be developed through clear communication of goals and requirements as well as continuous coordination: Our client usually provides us with valuable information about the target group, the brand and the company’s goals, which must be taken into account when implementing marketing measures.
Assemble marketing components
Single or bundle
Online marketing at TBA-Hamburg/Berlin is made up of coordinated methods and campaigns.
These can be booked with the TBA individually, in effective bundles or as a complete service.
The right mix
Which means are used depends on the one hand on your goals and on the other hand on how profound and long-term the measure is to be used.
As a rule of thumb, successful modern online marketing is somewhat more costly at the beginning, but then quickly pays for itself and can be significantly cheaper and more effective than traditional advertising.