Deine Lakaien (Website)

Focus of the TBA-Berlin’s work on this project:

• Development of the complete concept and content of the website
• Search Engine Optimization (SEO)
• Development and administration of a user forum
• Web hosting of the website and forum, including maintenance
• Restoration/enhancement of video clips from the 90s and 2000s
• Film editing of live performances

SEO feature:

It is a knowledge site, not a pure marketing site. In order to be able to compete with other websites on the subject of “knowledge” that feature the band (i.e. websites of dominant heavyweights of “knowledge” such as encyclopaedias, music magazines, daily, monthly and city newspapers, but also against online influencers, labels, publishers, competitor bands), it was particularly important for this website to have a comprehensive and meticulously accurate offering, including a music forum and close integration with social media. Qualified backlinks also play a major role here.

The website is intended to be a reliable and comprehensive central point of contact for fans of the band for questions of knowledge such as the band’s history and discography, but also for news and current live dates. The authentic expertise of the band itself and the band’s closely associated contributors, with correspondingly good content, in combination with a direct communication channel between the band and the audience, was the key to good rankings.