CASE

Deine Lakaien

Band Germany
90s Electronic Avant-garde

Our services

TBA Tim Becker Artwork Berlin Hamburg Logo

► TBA-Berlin:

► TBA-Hamburg:

Deine Lakaien (Website)

Deine Lakaien – 30 years of German music history For 30 years, Ernst Horn and Alexander Veljanov have been shaping the music scene with their unique blend of dark wave, electronic avant-garde and synth-pop. Their consistent performance at the highest level has earned them over a million records sold (Sony Music, EMI, Rough Trade, etc.) and sold-out tours of major halls and concert halls. Their performances extend not only to German-speaking countries, but also to Europe, China and Russia, where they have played to packed halls. Concert highlights: Berlin Philharmonie and Neue Nationalgalerie, Gasteig and Prinzregententheater Munich, DOCUMENTA Kassel, Gewandhaus Leipzig, Philharmonie Cologne, Academic Philharmonic St. Petersburg.

TBA Tim Becker Artwork Berlin Hamburg Logo

TBA-Hamburg - Tasks

Our office in Hamburg is responsible for brand development and design at TBA and describes its services on its own website:

TBA Tim Becker Artwork Berlin Hamburg Logo

TBA-Berlin - Tasks

Focus of the TBA-Berlin’s work on this project:

  • Development of the complete concept and content of the website
  • Search Engine Optimization (SEO)
  • Development and administration of a user forum
  • Web hosting of the website and forum, including maintenance
  • Restoration/enhancement of video clips from the 90s and 2000s
  • Film editing of live performances

SEO feature: This is a knowledge site, not a pure marketing site.
In order to be able to compete with other websites on the subject of “knowledge” that feature the band (i.e. websites of dominant heavyweights of “knowledge” such as encyclopaedias, music magazines, daily, monthly and city newspapers, but also against online influencers, labels, publishers, competitor bands), it was particularly important for this website to have a comprehensive and meticulously accurate offering, including a music forum and close integration with social media.
Qualified backlinks also play a major role here.
The website is intended to be a reliable and comprehensive central point of contact for fans of the band for questions of knowledge such as the band’s history and discography, but also for news and current live dates.
The authentic expertise of the band itself and the band’s closely associated contributors, with correspondingly good content, in combination with a direct communication channel between the band and the audience, was the key to good rankings.

The images presented were created during the project delivery (website launch). As websites are constantly evolving and are often updated by clients, current websites may differ from these examples.

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