Group Sterling is a global leader in automated filling and testing systems for final automotive assembly. It also offers automated bonding technology through its subsidiaries.

Our design studio has been working closely with SAT STERLING (Germany) since 2011. In particular, we provide support for global brand communication in the course of new company mergers.

We also redesigned the website in 5 languages, fully integrating the subsidiaries NKE STERLING (Italy) and ENGEMO (Brazil) into a single Group site.

TBA-Hamburg - Tasks

Our office in Hamburg is responsible for brand development and design at TBA and describes its services on its own website:

TBA-Berlin - Tasks

Our services include website hosting, web server administration and coordination with internal IT and external service providers.

We supported the smooth integration of the three company websites into a unified group website with comprehensive SEO measures. We also carried out minor programming work to adapt and expand the content management system according to specific requirements.

We also offered advice on secure solutions for document exchange within the team and with customers.

We also support the design team and content managers from three countries with content maintenance and multilingual management.

We have a maintenance contract to keep the website up to date and work closely with the data protection officer.

SEO features

Impressions and clicks (Google Search Console 2024)

GROUP STERLING is a strong brand within the supplier world of the automotive industry.

The task was to maintain the rankings after the merger of web presences scattered around the world into an umbrella website and to continue to be easily found internationally by the specialist audience.

The new umbrella brand must be dominantly recognizable, but the individual characteristics of the country pages of the associated companies must be retained across language and cultural borders.

Note: The images shown are from the website launch phase.

Websites are continuously developed and updated by customers. The current versions may therefore differ from the examples shown.

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