Recipes with heart (website)

Due to special requirements, the website is programmed on the basis of the “ProcessWire” content management system. The website contains a large number of individually programmed additional features:

• General website functions:

  • The start page functions as a portal with predefined tiles that serve as teasers for subscriptions, magazines, products, recipes and accessories and are updated automatically.
  • The page title automatically displays the current products.
  • The search not only searches the website, but also offers a service for subscribers by searching recipes in the printed magazines.
  • An advertising network is integrated that places and disables ads individually depending on the page type, for example to ensure an undisturbed experience during the purchase process.
  • SEO: optimized structure; programmed featured Google widgets for recipes; SEO training; close coordination with marketing/content department

• Store:

  • Subscriptions can be ordered and canceled easily.
  • Individual booklets and special products can easily be ordered (also as gifts).
  • Orders and payment data for subscriptions, magazines and special products are automatically synchronized with the shipping service provider.
  • Orders for Thermomix@ accessories are forwarded directly to affiliate partners.
  • Additional items can be ordered depending on the country of purchase.
  • A product is displayed in the shopping cart as a recommendation, which can optionally be added at checkout.
  • Products are displayed sorted by product group, whereby priorities and recommendations can change the order.

• Recipe pages:

  • Different layouts and content for individual recipes, recipe collections, tips and news.
  • Recipes are printable with a clear shopping list for the supermarket.

• e-books:

  • Downloads dependent on registration in a mailing list (synchronization with a mailing list provider).

• Booklet product pages:

  • Interactive preview of the issues using the browse function.
  • Searchable list of recipes.
  • Automatic presentation of the current issues and special issues in the page header and on the homepage.

• Competitions:

  • Automatic start and end of actions.
  • Automatic determination of winners.
  • Automated spam detection and measures in the event of misuse.
  • Advent calendar function with special layout.

• Newsletter:

  • Management of newsletters via the website with synchronization of data with the mailing list provider
  • Newsletter subscribers receive special benefits on the website, such as download options.