SEITZ offers perfectly balanced food for dogs and cats. SEITZ is a contract manufacturer/private label, B2B, but also sells its own product lines to end customers, B2C. The range includes canned wet food, sausage products and frozen food (BARF).

TBA-Hamburg - Tasks

Our office in Hamburg is responsible for brand development and design at TBA and describes its services on its own website:

TBA-Berlin - Tasks

We programmed 3 websites for SEITZ (CMS WordPress):

The company website, SEITZ TIERNAHRUNG
A special page for SEITZ BARF (special, species-appropriate frozen raw meat)
A special page for the company’s own SEITZ HOFLADEN

Until the company merger in 2022, TBA-Berlin supported SEITZ with search engine optimization and the development of the interactive elements of the website, among other things:

We programmed a module according to special requirements that enables customers to find stores in their vicinity that stock SEITZ products.
In addition, we developed a calculator to accurately determine the daily food requirements for dogs, based on predefined designs and the SEITZ product range.
TBA-Berlin was commissioned with the search engine optimization of the three websites in order to direct the flow of visitors via the three websites.
In addition, TBA-Berlin hosted the three websites and took over their maintenance(Managed WordPress).

Responsive Design)

Our websites work automatically on all common browsers and mobile devices and adapt accordingly (“responsive”).

Dog food calculator widget

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SEO

The pet food market is highly competitive.

TBA-Berlin was commissioned with the search engine optimization in order to direct the user flows via the 3 SEITZ websites, to separate the contents in the best possible way and in particular to reduce a so-called “SEO keyword cannibalization”.

SEITZ was a customer until the merger of this company with a southern German company in 2022.

Note: The images shown are from the website launch phase.

Websites are continuously developed and updated by customers. The current versions may therefore differ from the examples shown.

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