CASE

Seitz pet food

Premium dog and
cat food (white label)

Our services

TBA Tim Becker Artwork Berlin Hamburg Logo

► TBA-Berlin:

► TBA-Hamburg:

Seitz Tiernahrung (Website)

“Feeding love” is the guiding principle of SEITZ, a renowned manufacturer of premium pet food from the north of Germany. Known for its use of high-quality, natural ingredients and the absence of synthetic additives, SEITZ offers perfectly balanced food for dogs and cats. They develop and produce a rich and carefully combined selection of complete feeds.
SEITZ is a contract manufacturer/private label, B2B, but also sells its own product lines to end customers, B2C. In addition to different varieties, the range includes canned wet food, sausage products and frozen food (BARF).

TBA Tim Becker Artwork Berlin Hamburg Logo

TBA-Hamburg - Tasks

Our office in Hamburg is responsible for brand development and design at TBA and describes its services on its own website:

TBA Tim Becker Artwork Berlin Hamburg Logo

TBA-Berlin - Tasks

We programmed 3 websites (CMS WordPress) for SEITZ:

  1. The company website, SEITZ TIERNAHRUNG
  2. A special page for SEITZ BARF (special, species-appropriate frozen raw meat)
  3. A special page for the company’s own SEITZ HOFLADEN

Until the company merger in 2022, TBA-Berlin supported SEITZ with search engine optimization and the development of the interactive elements of the website, among other things:

  • We programmed a module according to special requirements that enables customers to find stores in their vicinity that stock SEITZ products.
  • In addition, we developed a calculator to accurately determine the daily food requirements for dogs, based on predefined designs and the SEITZ product range.
  • TBA-Berlin was commissioned with the search engine optimization of the three websites in order to direct the flow of visitors via the three websites.
  • In addition, TBA-Berlin hosted the three websites and took over their maintenance(Managed WordPress).

 

Responsive Design)

Our websites work automatically on all common browsers and mobile devices and adapt accordingly (“responsive”).

Dog food calculator widget

SEO

The pet food market is a highly competitive market.
TBA-Berlin was commissioned with the search engine optimization to direct the user flows across the 3 SEITZ websites, to separate the content in the best possible way and, in particular, to reduce so-called “SEO keyword cannibalization”.
to reduce so-called “SEO keyword cannibalization”.
The SEO focus of our activities was the consumer website “SEITZ-BARF”.

SEITZ was our customer until the company merged with a southern German company in 2022.

SEO-Rankings Seitz-Barf
SEITZ-BARF, rankings (source Metrics Tools). Company merger in 2022.

The images presented were created during the project delivery (website launch). As websites are constantly evolving and are often updated by clients, current websites may differ from these examples.

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