Modular design builders or fixed design templates?
There are basically two ways to create websites with content management:
Content can be changed by customer teams without programming knowledge.
System can be easily expanded with modules.
Many companies use standardized content layout frameworks for their company websites. Marketing websites and blogs in particular benefit from this, as teams can change content quickly and without programming knowledge.
Modern frameworks enable simple design updates and functional enhancements such as marketing widgets, forms and galleries.
Once set up, marketing campaigns can be integrated quickly and new design ideas can be tested cost-effectively.
Disadvantage: You remain within the limits offered.
Special requirements require commercial or obscure modules, or even in-house programming.
Example: This TBA Berlin website is based on WordPress with a content builder and some self-developed extras – a highly flexible layout system.
Maximum individuality.
Protection against design interventions by teams.
Competitive advantage through leaner/faster program code.
Custom programming offers maximum individuality.
Typical use cases are websites with special requirements such as web stores, schools or news portals.
Individual data links and evaluations are almost unlimited, and user rights and options can be standardized down to the smallest detail.
Standardized content or calculations can often be adapted with just a few lines of code.
Disadvantage: You are dependent on this system and the programming team.
Integrating further technical developments of the Internet or changing teams is more time-consuming and complex.
Example: For our website administration and web hosting accounting, TBA uses an easily maintainable, complex and flexible SaaS system with unlimited programming freedom based on the ProcessWire CMS.
We often prefer a combination of both software principles, e.g. supplementing a common design framework with individual modules or customized templates with ready-made design libraries.
