SEO backlink building
We use this method to help you develop robust and organic backlinks, which are essential for improved search engine rankings and increased online visibility.
Link building is a hotly debated topic in the SEO world and remains a crucial ranking factor. This has long been the case here: Quality before quantity. An excess of backlinks can even significantly worsen rankings!
Possibilities in link building
Here are the detailed steps we are taking:
Content marketing
Search engines prefer natural links that are based on the quality of a page’s content. This is probably the most cost-effective method for good backlinks, almost always without external booking costs.
Through targeted content marketing, we therefore create content that other websites like to link to because it offers valuable information.
We develop comprehensive blog posts, infographics, whitepapers and other high-quality content that engages your target audience and serves as a valuable resource.
We then promote this content through various channels to increase its visibility and attract the interest of other websites.
This is followed by the creation of content that is specifically aimed at being used as reference material and linked to by other websites (linkable assets).
[rfm verbrauch chart]
Building relationships
Long-term relationships with influencers and industry leaders can lead to continuous backlink growth!
We support you in building a network of influencers, bloggers and other relevant players who regularly link to your content.
The aim is to develop partnerships and cooperations that go beyond simple backlinks and can offer additional benefits such as joint projects or campaigns.
We are particularly dependent on your cooperation here, as this method is very personal. But this method is very good.
Use of social media
Social media can play an important role in building backlinks. Proceed as follows:
Content from your website is shared via various social media platforms to increase its reach and attract the interest of websites that want to link to high-quality content (content sharing).
Active participation in discussions and interactions on social media increases your “visibility” on the web and allows you to be perceived as an expert in your industry (engagement).
With this method we can only accompany you, the interaction must come from you, because this interaction is very personal.
Guest contributions
Guest posts are another great way to get quality backlinks and expand your reach. Often, however, it is not enough just to submit an article, but the placement costs.
We research and identify relevant blogs and websites in your industry that accept guest posts.
We then create customized, high-quality, informative and engaging content that meets the requirements of the target platform while highlighting your expertise.
We then take care of communication with the webmasters and ensure the successful publication of your guest posts, which are provided with relevant backlinks to your website.
We monitor that the respective guest articles contain the backlinks in the agreed form (also in the future).
Outreach
Outreach is another component of a backlink strategy where you actively approach relevant websites to encourage links. The topic is mentioned here for the sake of completeness, we hardly use the method (yet).
We identify and create a list of potential link partners who are active in your industry or niche. We then develop customized emails and messages that address the needs and interests of the target partners and emphasize the added value of linking to your content.
Unfortunately, social media such as YouTube do not provide links that could help a website rank better. … The idea of creating great content and asking someone to link to it seems to be an outdated concept as people today move in worlds that don’t support links.
Source: Search Engine Journal
Analysis and adaptation
We continuously monitor the results of our backlink strategies by regularly checking the quality and quantity of backlinks pointing to your website. We then adapt our strategies accordingly.
Cost-intensive area of SEO
It is important to mention that actively building backlinks is the most cost-intensive area of SEO. This is mainly due to the external costs associated with the creation of content, guest posts and outreach, as many bloggers, influencers and webmasters pay handsomely for a placement, just like in traditional print advertising.
Our strategies are budget-driven, and we work closely with you to develop a plan that fits your financial constraints while delivering the best results.