Backlink-Building

Backlink building

SEO basic module

We support you in building organic and sustainable backlinks, which is still an important factor for visibility in search engines.

Link building is still a much-discussed topic in the SEO world in 2025. The motto is more than ever: quality over quantity. An excess of low-quality or artificially generated backlinks can even harm your website.

Link building strategies

1. content marketing

• Search engines prefer natural links that arise from high-quality content.
• We create blog posts, whitepapers, infographics and other linkable assets that people like to link to.
• Targeted distribution via suitable channels increases visibility and link probability.

2. building relationships

• Long-term partnerships with bloggers, specialist portals and influencers lead to stable links.
• We help you build a relevant network for your subject area.
• This method depends on your active participation, but it is particularly sustainable.

3. social media for visibility

• Targeted sharing of your content on social media increases your reach and the chance of links.
• Active interaction strengthens your brand perception and your role as an expert.
• Important: Links from social networks are not SEO ranking factors, but can indirectly promote backlinks through increased visibility.
• The interaction must be personal, we accompany you strategically.

4. guest contributions

• We identify relevant specialist sites and blogs that accept guest posts.
• Our editorial team creates customized content that is of high editorial quality and links back to you in a meaningful way.
• We also take over the communication with the target platforms and check the correct integration of the backlinks.

5. outreach (on request)

• In outreach, we specifically contact operators of thematically relevant websites with a request for a link.
• This method is less effective today than it used to be, but is still useful if it is truly relevant.

“Creating great content and asking for links is increasingly an outdated concept, as many platforms no longer support external links.“
Source: Search Engine Journal

Analysis and adaptation

• We use professional SEO tools to continuously monitor backlinks.
• We regularly evaluate the number, origin and quality of links.
• Our strategy is adapted as search engine guidelines or your content evolves.
• If necessary, we use disavow tools to devalue harmful backlinks and protect your ranking.