Blogging for opinion leadership
Why companies should blog
Regular blogging is far more than just content production – it is a strategic tool for making your own expertise visible.
Companies that blog regularly demonstrate expertise, provide information on trends and industry developments and thus create real added value for their target groups.
Creating trust and strengthening customer loyalty
A well-maintained blog convinces potential customers – not through advertising, but through relevance, quality and transparency.
Those who provide useful content are perceived as competent and trustworthy. This creates long-term customer relationships that extend far beyond the initial contact.
Target group-oriented content
Blogs make it possible to create targeted content for different customer segments.
Whether it’s an introduction, practical tip or background knowledge – tailoring content to the interests of your target groups increases relevance and therefore interaction.
More reach through social media
Blog articles can be easily distributed via social networks – and thus bring new target groups to your website.
They are ideal for accompanying campaigns, building opinion leadership and generating organic reach.
Strong leverage for SEO
Search engines prefer regular, relevant and high-quality content.
Blogs can significantly improve the ranking of your website – provided that the content is not only search engine friendly, but also worth reading and shareable.
The bar is high – but those who get it right will be rewarded with visibility.
Blog and website – no contradiction
A blog is not a competitor to the website – it is its ideal complement. While the website provides information about services, companies and contact options, the blog provides context-related content, explanations and inspiration.
A clear separation of content is important: The main pages remain focused and conversion-oriented, the blog (like this one) offers depth, entry points and orientation.
In this way, you avoid SEO cannibalization and guide readers to your relevant service pages via internal links.
Best practice: Every blog article should contain at least one call-to-action and a clear link to a suitable service or contact page.
TBA supports you with
At TBA, we help you to build a blog that suits your brand, your target group and your communication style.
From theme planning and copywriting to the right artwork – everything from a single source.
(Artwork can also be booked individually).
