SEO strategy for cosmetic surgery practices

SEO recommendations for action

for plastic
& aesthetic medicine practices

The medical sector is one of the most competitive industries for SEO / SEA. A variety of measures are useful to ensure user confidence.

TBA website optimization in 3 steps

1
Website with
local focus
2
Local
SEO
3
Media
and PR

1. website with a local focus

The TBA offers and recommends the following measures for the website:

  1. Website creation
    user-friendly
    ♦ mobile-optimized
    ♦ fast loading times
  2. Quality content!
    ♦ Content specifically for the location
    “EEAT” principle / “Your money, your live” industry
    ♦ Observe legal / local professional code of conduct
  3. Subpages for treatments
    Subpages should be created for each treatment (e.g. breast augmentation, liposuction, rhinoplasty, wrinkle treatment)
    Each subpage should have a clear call-to-action (e.g. “Book an appointment”).
  4. Create and maintain a blog
    ♦ A blog can be set up to answer all kinds of questions from patients. Examples: Cost of treatments, duration of interventions…
    ♦ SEO-optimized content and long-tail keywords should be used in blog posts.
  5. Internal links
    ♦ Within the website, blog posts should be linked to relevant treatment pages.
    ♦ Relevant keywords and semantically related terms should be used for internal linking (title anchor).

2. local SEO

Local search engine optimization is particularly important in this industry, where the focus is on local characteristics.

The TBA offers and recommends these additional measures for local practices:

  1. Optimize Google My Business (GMB) profile
    Complete and up-to-date information (address, opening hours, telephone number), exactly as shown on the homepage.
    ♦ Every important new blog article should also be published on the GMB profile.
    ♦ Pictures of the practice, team and treatments should be uploaded regularly.
  2. Management of local web directories
    ♦ Practice should be listed in important local directories (e.g. telephone directories, business directories) and in business directories (Jameda etc.)
    ♦ The basic data should be as identical as possible to Google GMB: name, address, telephone number, etc.
  3. Customer reviews
    ♦ Satisfied patients should be actively asked for reviews (by flyer or e-mail)
    All reviews, especially negative ones, should be responded to quickly and professionally.

3. media and PR activities

The TBA also offers and recommends the following PR measures:

  1. Global
    ♦ Regular (daily?) posts on social media platforms such as Facebook, Instagram. X (Twitter) and TikTok can generate important social signals for Google if they have links to the respective landing page in the descriptions that are clicked on by users
    ♦ Blog articles, practice news and before-and-after pictures (patient consent, observe legal limits) should be shared
    Hashtags and geo-tags can be used for increased local visibility.
  2. Local
    ♦ Cooperation with local media for press releases and interviews.
    ♦ Participation in local events and trade fairs.
    ♦ Sponsoring or partnerships with local organizations.

Monitoring and adaptation

The strategy should be continuously adapted based on the data collected (Google Search Console statistics, keyword rankings, traffic sources). The TBA-Berlin takes care of it.

EXAMPLES

Carl D. Erling, Berlin, CTO
Carl D. Erling, CTO