SEO recommendations
for medical practices
Targeted SEO
A good SEO strategy is essential for medical practices to be found online, especially in cities with strong competition.
Trust counts
The medical sector is one of the most competitive industries in digital marketing. Trust is crucial here; even the first impression on your website counts.
Convincing quality
Google pays particular attention to quality in the medical sector: factual content and a reputable online presence are mandatory.
Local found
If you want to be found locally, you need at least an optimized Google Business profile, good ratings and clean entries in directories.
Website optimization for doctors in 3 steps
Our guide shows you how to make your practice digitally visible, trustworthy and competitive:
1. website with a local focus
General tips from the TBA for your practice website:
- A good website – fast, mobile-friendly and easy to use.
- Strong content – tailored to your location (e.g. for “breast augmentation in Hamburg”), factually and legally verified and trustworthy according to E-E-A-T criteria.
- Separate pages for each service – this helps Google (and patients) to better understand your offers.
- Clear calls to action – e.g. “Book an appointment” on every important page.
- Link well – connect suitable pages with each other and use meaningful terms as link texts.
- A blog with added value – answer typical questions from your patients and use targeted search terms.
- The blog should not compete thematically with your main pages, but should complement them thematically and refer back to them.
- Media & interactivity – short videos or small interactive elements ensure that visitors stay longer.
2. local SEO
Local search engine optimization is particularly important in this industry, as the focus is strongly on regional characteristics.
The TBA offers and recommends the following additional measures for local practices:
- Optimize Google My Business (GMB) profile
♦ Complete and up-to-date information (address, opening hours, telephone number) – exactly as stated on the website
♦ Important new blog articles should also be shared in the GMB profile
♦ Regularly upload current pictures of the practice, team and services - Management of local web directories
♦ Entry in relevant local directories (e.g. telephone directories, industry portals)
♦ Industry-specific directories such as Jameda should also be taken into account
♦ The basic data (name, address, telephone number etc.) should be consistent with the GMB profile in all directories - Promote & manage customer reviews
♦Actively ask satisfied patients for reviews – e.g. via flyers or email
♦ Respond to all reviews – especially negative ones – quickly, professionally and in a solution-oriented manner
3. media and PR activities
The medical sector is one of the most competitive industries in digital marketing.
The TBA also offers and recommends the following PR measures:
- Global
♦ Regular (daily?) posts on social media platforms such as Facebook, Instagram. X (Twitter) and TikTok can generate important social signals for Google if they have links to the respective landing page in the descriptions that are clicked on by users
♦ Blog articles, practice news and before-and-after pictures (patient consent, observe legal limits) should be shared
Hashtags and geo-tags can be used for increased local visibility. - Local
♦ Cooperation with local media for press releases and interviews.
♦ Participation in local events and trade fairs.
♦ Sponsoring or partnerships with local organizations.
Subsequently: Monitoring and adaptation
The strategy should be continuously adapted based on the data collected (Google Search Console statistics, keyword rankings, traffic sources).
