SEO trends 2024

SEO findings after “Google Leak”

In 2024, more than 14,000 factors were known that Google could use in its search engine ranking. Findings:

1. Content updates: Google evaluates whether the update is significant.
   Simply changing the date is not enough.
2. Page length: The most important thing should be at the beginning.
   Google often does not read long pages to the end.
3. Snippets: It is important to invest in an outstanding snippet and offer a unique reason to click, e.g. a calculator or configurator.
4. Content quality: Google rates how elaborate (e.g. well researched) the content is.
5. User signals: User signals (e.g. clicks in the search results) and satisfaction (e.g. dwell time and connection behavior) are key ranking factors.
6. Short content: Short content is evaluated according to originality and is not automatically “thin content”.
   It doesn’t pay to talk content to death.

Multiplatform optimization

Optimize and distribute content for various search platforms such as TikTok, Reddit and YouTube.

New SEO concept “Ranch-style content”

“Ranch-style content” focuses on the creation of specific, easily consumable pages for individual search purposes along a customer journey.

Unlike the current“skyscraper content” concept, which often offers comprehensive but superficial content, the “ranch-style content” approach aims to divide larger topics into smaller, targeted areas and create a special page for each search intention.

This approach does not mean that a separate page has to be created for each keyword.
Instead, keywords are divided into large topic complexes according to specific search intentions (clusters).

The aim of each special landing page is to provide users with exactly the information they are looking for and to accompany them through all phases of their journey, e.g. with suitable call-to-actions for their next step in the customer journey.

Ranch style content focuses mainly on informative content and is less suitable for commercial content (web stores) and is therefore particularly interesting for the beginning of a customer journey, when customers are still gathering information.

Instructions for action

1. Identification of the topic complex: Determination of the various search intentions and phases of the customer journey.
2. Thorough keyword research to identify relevant search queries for each intent.
3. Division of the contents of the topic complex into specific, clearly defined subtopics, each of which covers a specific search intention.
4. Creation of a landing page for each specific intention with easily understandable and consistent content.
5. Optimization of content for SEO through the integration of relevant keywords and a good user experience.
6. Monitoring the performance of the pages.
   Regular adjustments to ensure that they remain relevant and helpful.