Industries where Google takes a particularly critical look
There are websites with content that can be associated with high risks for users. These industries are called YMYL / Your Money or Your Life by Google and include:
- Financial advice
Information on investments, loans, mortgages, taxes, pensions, etc. - Health and wellness
Medical advice, information on mental health, nutrition, fitness, etc. - Legal advice
Information on laws, legal rights, legal procedures, etc. - Safety information
Tips on personal safety, emergency preparedness, etc.
Google checks websites particularly closely here, because incorrect or misleading content can have a very negative impact on the health and financial situation of website visitors in such cases.
Is the information source really trustworthy and competent for such a sensitive topic? Is the “Dr” offering the new snake oil for weight loss really a specialist in this field or a Dr. of horticulture? Does the financial investment tip really come from an expert, or is it a windy fellow?
4 criteria for SEO
Google examines and evaluates such industry websites according to the following criteria:
1. experience
- Author biographies
It makes sense to add biographies of the content authors, in which experience and expertise in the respective field should be emphasized. - Case studies and examples
Concrete examples and (own) case studies would be perfect here to support claims and demonstrate the author’s experience. - User reviews and testimonials
Testimonials from users or customers who have used the services or products offered should be mentioned.
2. expertise (specialist knowledge)
- Qualifications and certificates
Relevant qualifications, certificates and awards of authors and/or employees should be presented. - Expert opinions
Ideally, experts should create or review content to ensure that the information on the site is correct and trustworthy. - Specialist articles and studies
If possible, we would like to link to specialist articles, studies and credible sources that support the statements in the content.
3. authoritativeness (authority)
- Backlinks from authoritative websites
Links from reputable and relevant websites are hard to come by in these industries but are particularly useful here. - Press coverage
Have your brand mentioned in credible media and news portals. - Guest posts on authoritative platforms:
Write articles for well-known websites in your industry. We would research these websites if necessary.
4. trustworthiness (trustworthiness)
- Secure website
The website should be protected with HTTPS (a standard measure for the TBA). - Transparency
Terms and conditions, privacy policy and contact information should be clear, understandable and complete. - User feedback
Respond to user reviews and feedback and make adjustments to improve the user experience. We can support you with this.