SEO – “Your Money Your Live”

Industries where Google takes a particularly critical look

There are websites with content that can be associated with high risks for users. These industries are called YMYL / Your Money or Your Life by Google and include:

  • Financial advice
    Information on investments, loans, mortgages, taxes, pensions, etc.
  • Health and wellness
    Medical advice, information on mental health, nutrition, fitness, etc.
  • Legal advice
    Information on laws, legal rights, legal procedures, etc.
  • Safety information
    Tips on personal safety, emergency preparedness, etc.

Google checks websites particularly closely here, because incorrect or misleading content can have a very negative impact on the health and financial situation of website visitors in such cases.

Is the information source really trustworthy and competent for such a sensitive topic? Is the “Dr” offering the new snake oil for weight loss really a specialist in this field or a Dr. of horticulture? Does the financial investment tip really come from an expert, or is it a windy fellow?

4 criteria for SEO

Google examines and evaluates such industry websites according to the following criteria:

1. experience

  • Author biographies
    It makes sense to add biographies of the content authors, in which experience and expertise in the respective field should be emphasized.
  • Case studies and examples
    Concrete examples and (own) case studies would be perfect here to support claims and demonstrate the author’s experience.
  • User reviews and testimonials
    Testimonials from users or customers who have used the services or products offered should be mentioned.

2. expertise (specialist knowledge)

  • Qualifications and certificates
    Relevant qualifications, certificates and awards of authors and/or employees should be presented.
  • Expert opinions
    Ideally, experts should create or review content to ensure that the information on the site is correct and trustworthy.
  • Specialist articles and studies
    If possible, we would like to link to specialist articles, studies and credible sources that support the statements in the content.

3. authoritativeness (authority)

  • Backlinks from authoritative websites
    Links from reputable and relevant websites are hard to come by in these industries but are particularly useful here.
  • Press coverage
    Have your brand mentioned in credible media and news portals.
  • Guest posts on authoritative platforms:
    Write articles for well-known websites in your industry. We would research these websites if necessary.

4. trustworthiness (trustworthiness)

  • Secure website
    The website should be protected with HTTPS (a standard measure for the TBA).
  • Transparency
    Terms and conditions, privacy policy and contact information should be clear, understandable and complete.
  • User feedback
    Respond to user reviews and feedback and make adjustments to improve the user experience. We can support you with this.

Case studies

Carl D. Erling, Berlin, CTO
Carl D. Erling, CTO