Technical SEO
With the aim of achieving the best possible accessibility and user-friendliness of a website, we ensure that it remains technically up to date and functions smoothly.
In some cases, SEO also has a monitoring and coordinating function in cooperation with the web server teams and web designers.
“Technical SEO”, briefly explained
This is primarily about:
Fast loading times
Slow pages can deter visitors and affect your ranking in search engine results.
We ensure that images are compressed (without loss of quality).
We also implement caching techniques to serve returning visitors faster, including a reduction in the size and number of reloaded program files (CSS styles and javascripts).
Optimum mobile friendliness
As more and more users are accessing websites on mobile devices, we ensure that your website looks and works well on all devices thanks to “Responsive Design”.
See also our SEO module “Mobile SEO”.
SSL certificates
We ensure that your website is protected by an SSL certificate.
All data exchanged between your server and the visitors is thus encrypted. A “https://” in the address line and the lock symbol signal to your visitors that their data is secure.
Note: These measures are normally already taken by the TBA during the launch phase of a website if the website is hosted by the TBA. The task of SEO is then to check this and optimize it if necessary.
Clear URL structures
A clear and structured URL is not only user-friendly, but also important for search engines. We make sure that your URLs are logical and clear and avoid cryptic strings in favor of clear, descriptive URLs.
We also structure URLs by topic and category where possible to ensure better navigation and findability.
Add-on: Regular updates
We keep your website software, plug-ins and security systems up to date at all times with dedicated maintenance contracts.
Regular updates are crucial to close security gaps and integrate new functions. In many cases, this is also legally required by the GDPR.
This also directly benefits SEO, as faulty or hacked websites can be removed from Google’s search index.
We offer regular updates of your content management system. as well as regular automatic checks of plug-ins to ensure they are up to date, using specially developed monitoring software.
We update outdated plugins to ensure compatibility and security and then check whether the website runs properly with the new program code.
