Digital marketing
Range of products

We use digital channels and technologies to put your brand or product in the spotlight and interact directly with your customers.

For a successful strategy, it is important to understand your target group and brand as well as the available digital marketing channels in depth and to react flexibly to trends and developments.

Successfully entering the digital age

Let’s make your brand shine together. We offer you a comprehensive overview of the diverse areas of digital marketing that we provide for you in cooperation with our partners. We are particularly passionate about content/web design, success analysis and search engine optimization.

Similar terms – what is meant?

  • Inbound marketing
    focuses on attracting the attention of the target group by creating high-quality and relevant content and retaining their loyalty to the company in the long term.
  • Online marketing
    An overarching term that encompasses all marketing activities conducted online, including inbound marketing and other tactics such as PPC advertising, email marketing and social media marketing.
  • Internet marketing / digital marketing
    Comprises all marketing activities that are carried out online, including the marketing of mobile applications and other digital channels. These terms are often used interchangeably (and also in the TBA).

Strategies

PUSH and PULL marketing

There are two basic approaches in digital marketing: PUSH and PULL marketing. An effective strategy uses both approaches to reach a broader audience and maximize engagement and conversions.

PULL marketing is the focus of our activities: By creating relevant and high-quality content and appealingly designed websites, we naturally attract the attention of your target group.

However, especially in the initial phase, we also rely on PUSH marketing to make your brand known, for example through advertisements on search engines and social networks.

Methods

Our 7 most important marketing tools

Web Statistics & Analysis

Data is the key to better decisions. Web analytics gives us valuable insights into the performance of your website and marketing campaigns. We use tools such as Matomo or Google Analytics to collect important information such as visitor numbers, length of stay, traffic sources and visitor behavior.

This data helps us to understand what appeals to your target group and where we should focus our efforts. This is how we make the best decisions for your brand together.

SEO - Websites & Content


Search engine optimization (SEO)
is the engine for more organic traffic. By optimizing your website and content for relevant keywords, we make it easier for search engines to find and index your content. SEO is a continuous process and we always have our finger on the pulse to maximize your visibility. TBA-Hamburg/Berlin offers you comprehensive SEO services to bring your brand to the forefront.

Mobile Marketing: Mobile Devices & Local Search

More and more people are using mobile devices. We ensure that your website and content are optimally displayed and load quickly on mobile devices.

Local SEO and geotargeting increase the visibility of your brand for search queries in the vicinity of your potential customers. This is how we reach your target group together, wherever they are.

Content marketing - targeted & relevant

Content is at the heart of every marketing strategy. We create targeted and relevant content that meets the needs and interests of your target group. A successful content strategy includes different types of content such as blog posts, infographics, videos and e-books. We use data and analysis to continuously optimize this content in order to increase performance and inspire your target group.

Pay-per-click (PPC) advertising

PPC advertising, e.g. via Google Ads, allows us to create targeted campaigns and show your ads to exactly those people who are most likely to be interested in your products or services. A successful PPC strategy includes appealing ads, relevant keywords, budget setting and continuous optimization.

Social Media Marketing

Social media marketing is an effective tactic to engage with your target audience on platforms such as Facebook, X, TicToc and LinkedIn. Appealing, brand-compliant content increases engagement and awareness of your brand. Paid ads can also increase reach. We also support existing social media teams with analysis and artwork.

Email Marketing

Email marketing is a cost-effective way to communicate with your target group. Targeted campaigns increase the commitment and loyalty of your customers. An effective strategy includes using data to optimize campaign performance and following best practices to avoid being flagged as spam.

Community

Blogging can be very useful for marketing.

  • Companies can demonstrate their expertise and knowledge through regular blogging and inform their target audience about current developments and trends in their industry. This allows them to build trust with potential customers and retain them in the long term.
  • A blog can also be used to create targeted content for specific audiences to pique their interest. By sharing blog articles on social media, companies can also increase their reach and tap into new audiences.
  • Blogging can also help improve the company's search engine ranking by regularly publishing relevant and quality content that is worth reading and sharing (SEO), here the bar is high.

The TBA can assist you in planning and generating appropriate blog content, including artwork that matches the brand (artwork can also be ordered separately).

Community

We have many years of experience in the installation and technical support of these forums:

  • XENFORO, an established self-sufficient Internet forum with its own CMS and extensive social interaction options, and
  • a radically simple forum as a module for WordPress.

For many years, forums were the tool of choice for communicating with customers and building customer loyalty. In the meantime, other social networks such as Instagram, Facebook and Co. dominate. However, forums are still interesting today in niche areas, for example in customer support, especially the support of software and technology products or in science.

In forums, users can exchange questions, problems and tips and receive support from system administrators and developers, as well as other users.

Unlike other social platforms, the information and valuable aggregated content in forums remains permanently accessible. Answers to recurring questions can be easily found using the search function. Forums are thus a kind of self-learning FAQ (questions and answers) system. This relieves the support team and at the same time creates a loyal user base.

Forums are therefore primarily of interest where a shared body of knowledge can be built up and used in the context of the brand through the discussions.

An example of a forum is the ProcessWire developer community.

Other good options

New trends

New developments such as artificial intelligence (AI), chatbots and automation offer exciting opportunities to optimize marketing campaigns and increase engagement. AI tools help to better analyze data and identify the most effective tactics. Chatbots improve customer communication and automation tools streamline processes.

What is the process?

1. create attention

The aim is to attract potential new customers by creating high-quality content that offers added value and is available free of charge. This content is promoted via SEO, social media, influencers, guest posts and viral marketing.

2. conversion

Interested visitors should be inspired and voluntarily leave their contact details. This is achieved through appealing landing pages, forms and call-to-actions. The purchase of a product or service also counts as a conversion success.

3. lock

Once a visitor has become a lead, the contact is intensified in order to turn the interested party into a customer. Email marketing and CRM play an important role here.

4. continuously inspire

Existing customers are regularly provided with free content that offers added value. Surveys provide valuable market information. All measures should be continuously optimized.

Cooperation is the key!

The importance of the client in digital marketing

Close cooperation with you as the client is crucial to ensure that the marketing campaign can develop its full potential. A successful digital marketing strategy can be developed through clear communication of goals and requirements as well as continuous coordination.

Assemble marketing components

Single or bundle

Online marketing at TBA Hamburg/Berlin is made up of coordinated methods and campaigns. These can be booked with TBA individually, in effective bundles or as a complete service, depending on your wishes and budget.

The right mix

Which means are used depends on your objectives and the long-term use of the measures. As a rule of thumb, successful modern online marketing is somewhat more expensive at the beginning, but then quickly pays for itself and can be significantly cheaper and more effective than traditional advertising.

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