Internet Marketing
Overview
Digital marketing uses digital channels and technologies to promote a brand or product and interact with customers.
Digital marketing tactics include SEO, PPC advertising, social media marketing, email marketing and more.
A successful digital marketing strategy requires a deep understanding of your target audience, your brand, and the available digital marketing channels, as well as the ability to respond to trends and developments.
Through digital marketing, companies can achieve greater reach and engagement, and ultimately generate more revenue and growth.
Methods
7 central marketing methods
Web Statistics & Analysis
Analyze data for better decisions: Improve Web Analytics and Marketing Campaign Performance with Analytics Tools
SEO - Websites & Content
More traffic through SEO: optimization for relevant keywords, continuous efforts and professional support.
Mobile Marketing: Mobile Devices & Local Search
Mobile & Local SEO: Optimize websites and content for mobile devices and local search for higher engagement and more sales.
Content marketing - targeted & relevant
Targeted, relevant content increases engagement and boosts conversion
Pay-per-click (PPC) advertising
PPC advertising: targeted campaigns, relevant keywords, monitoring and optimization to maximize performance. Google Ads & Co.
Social Media Marketing
Build engagement, drive awareness, run paid ads, understand platforms and audiences
Email Marketing
Effective email campaigns: Targeting, increasing engagement and loyalty, using data and analytics, following rules and best practices.
Assemble marketing components
Single or bundle
Online marketing at TBA-Hamburg/Berlin is made up of coordinated methods and campaigns.
These can be booked with the TBA individually, in effective bundles or as a complete service.
The right mix
Which means are used depends on the one hand on your goals and on the other hand on how profound and long-term the measure is to be used.
As a rule of thumb, successful modern online marketing is somewhat more costly at the beginning, but then quickly pays for itself and can be significantly cheaper and more effective than traditional advertising.
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