Digital marketing
Range of services
Digital marketing uses digital channels and technologies to promote a brand or product and interact with customers.
The aim is to achieve greater reach and engagement and ultimately generate more sales and growth.
Digital marketing tactics include SEO, PPC advertising, social media marketing, email marketing and more.
Content
Successfully entering the digital age
Let’s make your brand shine together.
Similar terms – what is meant?
- Inbound marketing
focuses on attracting the attention of the target group by creating high-quality and relevant content and retaining their loyalty to the company in the long term. - Online marketing
An overarching term that encompasses all marketing activities conducted online, including inbound marketing and other tactics such as PPC advertising, email marketing and social media marketing. - Internet marketing / digital marketing
Comprises all marketing activities that are carried out online, including the marketing of mobile applications and other digital channels. These terms are often used interchangeably (and also in the TBA).
Strategies
PUSH and PULL marketing
There are two basic approaches in digital marketing: PUSH and PULL marketing. An effective strategy uses both approaches to reach a broader audience and maximize engagement and conversions.
PULL marketing is the focus of our activities: By creating relevant and high-quality content and appealingly designed websites, we naturally attract the attention of your target group.
However, especially in the initial phase, we also rely on PUSH marketing to make your brand known, for example through advertisements on search engines and social networks.
Methods
Our 7 most important marketing tools
Combining marketing components
Single or bundle
Online marketing at TBA Hamburg/Berlin is made up of coordinated methods and campaigns. These can be booked with TBA individually, in effective bundles or as a complete service, depending on your wishes and budget.
The right mix
Which means are used depends on your goals and the long-term use of the measures; we will then make you specific suggestions. As a rule of thumb, successful modern online marketing is somewhat more expensive at the beginning, but then quickly pays for itself and can be significantly cheaper and more effective than traditional advertising.
Marketing process - How do you proceed?
1. create attention
The aim is to attract potential new customers by creating high-quality content that offers added value and is available free of charge. This content is promoted via SEO, social media, influencers, guest posts and viral marketing.
2. conversion
Interested visitors should be inspired and voluntarily leave their contact details. This is achieved through appealing landing pages, forms and call-to-actions. The purchase of a product or service also counts as a conversion success.
3rd degree
Once a visitor has become a lead, the contact is intensified in order to turn the interested party into a customer. Email marketing and CRM play an important role here.
4. continuously inspire
Existing customers are regularly provided with free content that offers added value. Surveys provide valuable market information. All measures should be continuously optimized.
Teamwork is the key!
The importance of the client in digital marketing
Close cooperation with you as the client is very helpful in ensuring that the marketing campaign can develop its full potential.
- A successful digital marketing strategy first requires a shared in-depth understanding of your target group, your brand and the available digital marketing channels.
- A successful digital marketing strategy can then be developed and implemented through clear communication of goals and requirements as well as continuous coordination.
In addition, trends and developments can be responded to together in a timely manner. - Some measures even require the active involvement of the client, e.g. for postcasts or customer support & evaluation management.
However, by skillfully selecting the available marketing tools, we can work with you in advance to determine in detail whether and to what extent you and your team would like to be involved in the implementation of measures.
Make an appointment now!
Give us a brief outline of your project and we will suggest how we can support you.
Experience has shown that a brief free telephone consultation is quicker and more effective than complex inquiry forms, so simply contact us now:
Call now
Give us a brief presentation of your project by phone, call us without obligation:
030 – 48 49 28 00
or
040 – 399 040 09
Request a callback
Send e-mail
Please send us a brief description of your project by e-mail:
info@tba-berlin.de
or