Methods
Central marketing tools presented individually
Web Statistics & Analysis
Data is the key to better decisions. Web analytics gives us valuable insights into the performance of your website and marketing campaigns. We use analysis tools such as Matomo or Google Analytics to collect important information such as visitor numbers, length of stay, traffic sources and visitor behavior.
This data helps us to understand what appeals to your target group and where we should focus our efforts. This is how we make the best decisions for your brand together.
SEO - Websites & Content
Search engine optimization (SEO) is the engine for more organic traffic. By optimizing your website and content for relevant keywords, we make it easier for search engines to find and index your content.
SEO is a continuous process and we always have our finger on the pulse to maximize your visibility. TBA-Hamburg/Berlin offers you comprehensive SEO services to bring your brand to the forefront.
Mobile Marketing: Mobile Devices & Local Search
More and more people are using mobile devices. We ensure that your website and content are optimally displayed and load quickly on mobile devices.
Local SEO and geotargeting increase the visibility of your brand for search queries in the vicinity of your potential customers. This is how we reach your target group together, wherever they are.
Content marketing - targeted & relevant
Content is at the heart of every marketing strategy. We create targeted and relevant content that meets the needs and interests of your target group.
A successful content strategy includes different types of content such as blog posts, infographics, videos and e-books. We use data and analysis to continuously optimize this content in order to increase performance and inspire your target group.
Pay-per-click (PPC) advertising
PPC advertising, e.g. via Google Ads, allows us to create targeted campaigns and show your ads to exactly those people who are most likely to be interested in your products or services.
A successful PPC strategy includes appealing ads, relevant keywords, budget setting and continuous optimization.
Social Media Marketing
Social media marketing is an effective tactic to engage with your target audience on platforms such as Facebook, X, TicToc and LinkedIn.
Appealing, brand-compliant content increases engagement and awareness of your brand. Paid ads can also increase reach. We also support existing social media teams with analysis and artwork.
Email Marketing
Email marketing is a cost-effective way to communicate with your target group. Targeted campaigns increase the commitment and loyalty of your customers.
An effective strategy includes using data to optimize campaign performance and following best practices to avoid being flagged as spam.
Community
Blogging can be very useful for marketing. Companies can demonstrate their expertise and knowledge through regular blogging and inform their target audience about current developments and trends in their industry. This allows them to build trust with potential customers and retain them in the long term.
A blog can also be used to create targeted content for specific audiences to pique their interest. By sharing blog articles on social media, companies can also increase their reach and tap into new audiences.
Blogging can also help improve the company's search engine ranking by regularly publishing relevant and quality content that is worth reading and sharing (SEO), here the bar is high.
The TBA can assist you in planning and generating appropriate blog content, including artwork that matches the brand (artwork can also be ordered separately).
Community
We have many years of experience in the installation and technical support of these forums:
- XENFORO, an established self-sufficient Internet forum with its own CMS and extensive social interaction options, and
- a radically simple forum as a module for WordPress.
For many years, forums were the tool of choice for communicating with customers and building customer loyalty. In the meantime, other social networks such as Instagram, Facebook and Co. dominate. However, forums are still interesting today in niche areas, for example in customer support, especially the support of software and technology products or in science.
In forums, users can exchange questions, problems and tips and receive support from system administrators and developers, as well as other users.
Unlike other social platforms, the information and valuable aggregated content in forums remains permanently accessible. Answers to recurring questions can be easily found using the search function. Forums are thus a kind of self-learning FAQ (questions and answers) system. This relieves the support team and at the same time creates a loyal user base.
Forums are therefore primarily of interest where a shared body of knowledge can be built up and used in the context of the brand through the discussions.
One example of a forum is the ProcessWire developer community.
Further marketing tools
- Reputation management (rating management)
- Referral Marketing
- PR
- Print publications
- CRM
- Influencer marketing
- Viral marketing
- Public speaking
- Thought leadership
- Automation
- Sponsoring
New marketing trends
New developments such as artificial intelligence (AI), chatbots and automation offer exciting opportunities to optimize marketing campaigns and increase engagement. AI tools help to better analyze data and identify the most effective tactics. Chatbots improve customer communication and automation tools streamline processes.
Combining marketing components
Single or bundle
Online marketing at TBA Hamburg/Berlin is made up of coordinated methods and campaigns. These can be booked with TBA individually, in effective bundles or as a complete service, depending on your wishes and budget.
The right mix
Which means are used depends on your goals and the long-term use of the measures; we will then make you specific suggestions. As a rule of thumb, successful modern online marketing is somewhat more expensive at the beginning, but then quickly pays for itself and can be significantly cheaper and more effective than traditional advertising.
