Pull and Push in Digital Marketing

What is PUSH and PULL marketing?

There are two basic approaches in digital marketing: PUSH marketing and PULL marketing.

  • PUSH Marketing:
    The use of tactics designed to “push” messages and advertising directly to the target audience, such as social media ads or email marketing.
  • PULL Marketing:
    Content and information is created on a website or social media. This should attract the attention and interest of the target audience and encourage them to interact with the website or engage with the brand.

An effective digital marketing strategy should consider both approaches and use a balanced mix of push and pull marketing tactics to reach a broader audience and maximize engagement and conversions.

In trend: PULL marketing

Modern advertising is increasingly focused on PULL marketing tactics that aim to attract audiences naturally, rather than disrupt or persuade them through aggressive promotional efforts.

An effective PULL marketing strategy focuses on creating engaging content that is tailored to the needs and interests of the target audience and adds value/something helpful.

By creating relevant and high-quality content, companies can capture the attention of their target audience and increase engagement, which can ultimately lead to a higher conversion rate.

The dialog between customer and market is increasingly taking place online as more and more consumers use digital channels to access information and offers.

What does the TBA-Hamburg/Berlin offer?

The focus at TBA-Hamburg/Berlin is PULL marketing, i.e. attractively designed websites, SEO and content creation. However, we also offer PUSH marketing components through our network, such as ads on search engine providers and social networks.

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