Search engine optimization
Be found on Google & Co.

When is SEO useful and for whom?

SEO is particularly worthwhile if your website is in competition with other offers. The stronger the competition, the more important targeted optimization is. On the other hand, if your topic is rare, your site will often rank well automatically – Google takes what it finds.

SEO is ideal for long-term projects, as it takes time to build up stable rankings. Ads (SEA), on the other hand, bring visibility more quickly, but are not efficient in the long term.

Technical factors such as loading time, mobile optimization or a clean page structure also play a major role – SEO is not just a text task.

Can you do SEO yourself?

Basically yes – with a lot of time, patience and know-how. However, the rules are constantly changing: New trends, technical requirements, Google updates.

Professional support has clear advantages: Agencies work with tools, experience and strategies that lead to better results faster.

Success can be measured, for example, by:

• Keyword rankings
• Visitor numbers (Matomo or Google Analytics)
• Google Search Console (e.g. click rate, visibility)

What does search engine optimization cost at TBA?

Our prices depend on the scope, objective and budget – from one-off analyses to long-term support.

Examples:

• One-off analysis + tips for your own implementation: from € 960 (daily rate)
• Monthly SEO package: from € 580
• With strong competition: from approx. 1,200 €/month sensible
• Backlinks from blogs, media, influencers: on request
• Brief audit: possible free of charge on first contact

SEO is an investment – not just a cost. Even one additional sale per month can pay off.

SEO or SEA – which is better in the long term?

SEO brings sustainable visibility, while SEA (Google Ads etc.) generates short-term reach.

In highly competitive markets (e.g. law, real estate), SEO is time-consuming and expensive – SEA can be a sensible way to get started.

SEO is particularly difficult in so-called YMYL sectors (“Your Money, Your Life”), such as finance, health or law. Here, Google places high demands on the trustworthiness of a website – SEA is often the faster route to visibility.

“Page 1 on Google in 90 days” – is that possible?

Such promises are usually dubious. Rankings depend on many factors: Competition, starting position, keywords.

Realistic: Position 5 for a niche keyword (“buy used Porsche Berlin”) brings more than position 500 in the mainstream (“buy car”).

Or in marketing-speak: without a big brand, you should concentrate on MOFU/BOFU (middle/bottom of funnel) – i.e. target groups that already have a concrete intention to buy. TOFU pages(Top of Funnel, e.g. info articles without purchase intent) have long dominated Google AI.

Does the TBA know any secret tricks?

We are also familiar with“black-hat SEO” 😉 – but we consistently rely on white-hat methods: high-quality content, technology, long-term strategies.

How does the TBA-Berlin itself rank on Google?

Our website is primarily intended to provide information for existing customers – SEO is not a main acquisition channel. Nevertheless, we rank well for local keywords:

Examples (as at 14.1.2025):

• “Webhosting Berlin” – Top 5
• “SEO Berlin Schöneberg” – Top 3
• “WordPress Maintenance Berlin” – Top 5
• “Hosting Berlin” – Top 3

What are the trends for 2025?

The current SEO trends and developments briefly summarized:

• Google remains the most important search engine in Europe
• Bing/Edge catches up thanks to ChatGPT integration
• TikTok & YouTube partly replace Google for younger people
• AI chatbots such as Perplexity, ChatGPT and Gemini are increasingly being used for information research – especially for complex topics