Digital marketing
Strategies
Successfully entering the digital age
Similar terms – what is meant?
- Inbound marketing
focuses on attracting the attention of the target group by creating high-quality and relevant content and retaining their loyalty to the company in the long term. - Online marketing
An overarching term that encompasses all marketing activities conducted online, including inbound marketing and other tactics such as PPC advertising, email marketing and social media marketing. - Internet marketing / digital marketing
Comprises all marketing activities that are carried out online, including the marketing of mobile applications and other digital channels. These terms are often used interchangeably (and also in the TBA).
PUSH and PULL marketing
An effective strategy uses both approaches to reach a broader audience and maximize engagement and conversions:
Especially in the initial phase, we rely on PUSH marketing to make your brand known, for example through advertisements on search engines and social networks.
PULL marketing is the focus of the recommended measures: By creating relevant and high-quality content and appealingly designed websites, we naturally attract the attention of your target group.
Methods
The marketing process
1. create attention
The aim is to attract potential new customers by creating high-quality content that offers added value and is available free of charge. This content is promoted via SEO, social media, influencers, guest posts and viral marketing.
2. conversion
Interested visitors should take action, such as voluntarily leaving their contact details or buying a product. We design appealing landing pages, forms and call-to-actions. The purchase of a product or service also counts as a conversion success.
3rd degree
Once a visitor has become a lead, you should intensify the contact. Email marketing and CRM play an important role here. Our network of specialists can support you.
4. continuously inspire
Existing customers are regularly provided with free content that offers added value. All measures can be continuously optimized by us.
Teamwork is the key!
Close cooperation for maximum campaign success:
- A successful digital marketing strategy first requires a shared in-depth understanding of your target group, your brand and the available digital marketing channels.
- A successful digital marketing strategy can then be developed and implemented through clear communication of goals and requirements as well as continuous coordination. In addition, trends and developments can be responded to together in a timely manner.
- Some measures specifically require the active involvement of the client, e.g. for postcasts or customer support & evaluation management. However, by skillfully selecting the available marketing tools, we can work with you in advance to determine in detail whether and to what extent you and your team would like to be involved in the implementation of measures.
Make an appointment now!
Give us a brief outline of your project and we will suggest how we can support you. Experience has shown that a brief free telephone consultation is quicker and more effective than complex inquiry forms, so simply contact us now:
Call now
Give us a brief presentation of your project by phone, call us without obligation:
030 – 48 49 28 00
or
040 – 399 040 09
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Send e-mail
Please send us a brief description of your project by e-mail:
info@tba-berlin.de
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