Target groups in digital marketing

What does the TBA-Hamburg/Berlin offer?

In digital marketing, identifying and understanding your target audience is critical. Without a clear idea of who your potential customers are and what their needs and interests are, it will be difficult to create and implement effective marketing campaigns.

Using data and analytics, you can better understand your audience and tailor your messages, content, and offers to their specific needs and interests.

A targeted digital marketing strategy can increase the effectiveness of your campaigns and ultimately lead to a higher return on investment (ROI).

Existing data vs. market research

Through our network, the TBA-Hamburg also offer market research.

In many cases, a good alternative to costly market research projects is to use data and analyses that are already available.

Most of our customers’ distributors already know their target group well. Supporting data from social media, website analytics, sales or customer feedback can also be used to deepen insights into the respective target group and their needs.

By using this data, we can work with our customers to develop effective marketing strategies that are precisely tailored to the needs of the target groups.

If possible, this information should be updated regularly to ensure that the strategy remains current and adapts to changing needs of the target group.