Target groups in digital marketing
What does the TBA-Hamburg/Berlin offer?
Existing data vs. market research
Through our network, the TBA-Hamburg also offer market research.
In many cases, a good alternative to costly market research projects is to use data and analyses that are already available.
Most of our customers’ distributors already know their target group well. Supporting data from social media, website analytics, sales or customer feedback can also be used to deepen insights into the respective target group and their needs.
By using this data, we can work with our customers to develop effective marketing strategies that are precisely tailored to the needs of the target groups.
If possible, this information should be updated regularly to ensure that the strategy remains current and adapts to changing needs of the target group.