The following 8 tips will give you ideas for finding a web agency that meets your needs.
Is there a conflict of interest here, since we create websites ourselves?
No, we can’t meet the demand for millions of new websites on our own anyway. We can therefore live comfortably with competitors.
1. Technical know-how & design
Look for an agency that
- technical knowledge and
- outstanding design
equally mastered.
Both together are crucial for the success of your website.
2. Transparent processes
An effective website requires good planning and project coordination. Because a website is a complex interplay of
- creative design,
- Web development,
- technical integration,
- solid legal knowledge,
- clever SEO and
- customized content.
A good agency should therefore have standardized procedures and planning steps in the development process and be able to explain them to you simply. If such processes are missing, there is often a lack of experience or organizational skills. Ask them.
Example: Web design process at TBA-Hamburg/Berlin...
Standardized processes for our web design
- Website creation:
- Research
- Structure + OnSite SEO Part 1
- Design + Development
- Quality check + OnSite SEO Part 2
- Live connection, optional: web hosting
- After the live broadcast:
- Quality inspection
- Performance improvement
- Optional: Start of maintenance
3. Experience and portfolio
A diverse and high-quality portfolio speaks for itself. Take a look at previous projects.
Does the agency have experience in different sectors? Covering different industries demonstrates the agency’s flexibility and ability to think its way into different topics. This allows you to benefit from the experience and synergy effects from other sectors, which can promote innovative solutions for your project.
You can also recognize a good agency by the fact that they will ask you questions before the project starts and want to know all the details about your project and your target groups.
4. Focus on branding
Make sure the agency integrates your branding (such as logo, color palette and tone of voice) seamlessly and consistently into the website. Check case studies of previous projects for this.
5. Target definition & functionality
The finished website should
- be search engine friendly (Google etc..),
- leave a positive first impression and
- convert effectively – i.e. generate sales or leads.
Also pay attention when you are presented with case studies.
6. communication
A good agency communicates clearly and regularly with you so that you are always informed and can actively participate in the process.
It is an advantage for you if you have a few fixed contacts.
7. Support & Maintenance
Ask for post-launch support to keep your website secure and up-to-date, making it a long-term investment.
A first-class agency offers continuous support and maintenance.
8. Customer ratings
Are there testimonials and reviews?
Satisfied customers are a good indication of the reliability and quality of our services.
And now vice versa:
How does an agency recognize the right clients?
A funny video like from real life on YouTube:
