Search engines” refers to automatic programs of search providers (e.g. Google, Bing) that specialize in categorizing and ranking websites on the Internet. A user searching for something on the Internet can now enter a search term (“keyword”) on the homepage of the search provider. He then receives a list of found websites. The websites that best match the search query are selected by the search program and displayed at the top of the list. Such pages are called up particularly often by searchers.
Search engine optimization” (also called “SEO”) refers to all measures to present a website through content preparation and accompanying measures in such a way that it appears as far ahead as possible in the search engine results lists.
Why do I need search engine optimization?
The digital world is growing rapidly and with it the need to be found directly in it. We optimize your web presence for search engines (SEO), support you with online marketing (SEM) and the professional use of social networks with measurable success.
If you’re in a competitive market, we can call on select SEO experts and SEO copywriters to help push your website past your competition.