The SEO philosophy of TBA-Berlin

Important basic principles for our search engine optimization:

1. SEO is important – your website should be seen

Many visitors to a website now come via search engines. It is becoming increasingly important to be high up on the search engine hit lists, because that is where most of the clicks to your website – and your offers – come from. And the clear top dog is Google. Many visitors believe the internet is Google and what is not on Google does not exist.

Someone who found your site via a search on the Internet (and not, for example, via information on your business card) may not yet be familiar with your website and your offer and, if your offer matches their search preferences, is a potential new customer! – Your website becomes a very good, convenient tool for acquisition.

On the one hand, this can be done via paid advertisements (e.g. Google Adwords) or simply by ensuring that one’s own website provides optimal answers to the search query. The latter is not only free with Google, but these “natural links” have for the user!

If the users (and the search engines) think your site delivers the best results, and therefore the site shows up in the search results lists, you have a so-called “natural link”. This costs nothing and has high credibility with users, but is difficult to work out as competitors would also like this space. A good ranking high up among the search results has to be worked for. According to certain methods, one determines which concrete search queries are important (keywords) and with which one wants to withstand the competitive pressure. Then, perfectly matching, high-quality content is created that delivers the best answers to the keyword in each case.

2. SEO is not trickery – “Content is King”.

The battle for the top spots in search results is usually a competition of the most helpful web pages and best answers for a web user’s particular search.

Do not trust any tempting “TOP 10 GUARANTEE” of dubious SEO providers. The old tricks don’t work any more. In the early days of Google, you could still outsmart the search engines. Google has learned though, as their business model is extremely dependent on search results satisfying users. Trickery may still make a difference in the short term, but it never pays off in the long run: The search engines see through cheating better and better. In the worst case, your website will simply be ignored as “bad content”.

What is good content?

It’s simple: good content is for Google what good content is for the internet user. Google has described the E-A-T (Expertise, Authority, Trustworthiness) principle as an important criterion since 2018 (with the exception of e-commerce).

To do this, Google doesn’t just internally compare content to content on competing sites and try to determine who is writing. In addition, the user behavior on the page is evaluated: how long is the user’s dwell time on the found page, does he scroll, is his search finished afterwards or does he continue searching somewhere else?

The user demands well-founded answers. These must be well presented to him: Are the texts fluent to read? Is there good visual presentation, informative graphics and videos, good external source citations? In the context of the search query, the website should also be able to credibly demonstrate that it has the necessary competence and trustworthiness for its content. Is the website or author already known as a writer of similar topics?

Furthermore, it is examined whether users are satisfied with the content found (compared to other search result pages): Has the page been rated in social media or rating portals, for example? Is there a mention or even a link from quality external websites, news outlets or social networks.

Since late 2019, Google has been using cutting-edge pioneering technologies (quantum computing, self-learning “artificial intelligence”) to better understand and assess websites.

SEO, depending on the scope of the measures, can be very time-consuming and costly, usually also an ongoing process and not just a single measure.

We don’t just provide you with the usual “good tips” and leave you to it, but we help your team to implement the measures and, where there is no need for coordination, work improvements into your website ourselves on request.

3. SEO measures are plannable and measurable

Setting SEO goals, like all marketing efforts, should be taken seriously and are always top priority. These agreed upon goals are worked towards by the entire team and later these goals are used to measure success.

To help you plan and scale costs, we offer several packages. Because even little SEO is better than no SEO. You can achieve decent results with just a few targeted actions, unless you are in a highly competitive market with lots of competition.

We also help you to measure and evaluate the success of the measures in a meaningful way. With these results, you can check how your investment in SEO is paying off without fooling yourself.

4. search engine optimization is long term

Solid rating improvements don’t happen overnight with search engines! Hectic experimentation often only makes results worse: Google may have difficulty ranking content that is constantly changing. In controlling and finetuning, cause/effect effects should remain identifiable.

A strategy established at the outset is therefore usually followed for some time, after which cautious, well-considered adjustments are tested.

The TBA will be happy to regularly check and log SEO results for you using special software and also prepare and evaluate the results for you.