WEB CREATION

Web design
Strategy

Webdesign & CMS in Berlin
Your website as a central communication platform

"Be more than just a website!"

For many companies, their own website is the central communication medium. It can be specifically controlled, planned and evaluated. No other medium offers so many effective forms of communication in combination.

Our passion is to combine text, image, animation, film and interaction to create a unique brand website that is functional, aesthetic and above all: converting.

Strategy or design - which comes first?

Many customers want a new website because the old one is boring or no longer appealing. They want a modern design. But often there is no success, no visits, no sales. The reason: a lack of strategy.

For some customers (especially gambling companies), planning & strategy seem daunting, too many questions, too theoretical. Others, especially large customers, value it as a basis for security and success.

The TBA therefore offers two approaches:

  • Strategy light: TBA plans strategically in the background, the customer is playfully involved in the design process.
  • Joint strategy: The client and TBA develop a strategy together, followed by a design that implements it precisely.

“Strategy first” process (preferred)

Our proven process for structured website development and SEO optimization, especially in highly competitive markets.

We work on the basis of standardized processes with a clear structure:

  1. Website creation:
    1. Market and competition research
    2. Strategy phase (customer feedback using the ping-pong principle)
    3. Structure & OnSite SEO – Part 1
    4. Design & Programming
    5. Quality check & OnSite SEO – Part 2
    6. Live connection (optional incl. web hosting)
  2. After the live broadcast:
    1. Extended quality inspection
    2. Performance optimization
    3. Optional: Start website maintenance

“Design first” process (alternative)

We offer an alternative approach for customers with a distinctly creative or artistic approach.

The process begins with free design drafts, from which the structure, content and strategy are gradually developed. Planning and technical optimization are carried out in parallel.

Technology and design

An effective commercial website is a complex interplay of many disciplines: Design, Development, Technology, Internet Law, OnSite SEO, Content & Analytics.

With over 20 years of experience, we plan and coordinate such projects holistically.

Our mix of modern techniques and proven methods creates stable and successful websites. We constantly take technical change, legal requirements and Google guidelines into account.

Modular design builder
or individual design templates?

Flexible design modules

Content can be changed by customer teams without programming knowledge. System can be easily expanded with modules.

Static design templates

Maximum individuality. Protection against design interventions by teams.
Competitive advantage through leaner/faster program code.

In practice, a combination of combination of both techniques: We supplement proven design frameworks with individual modules and programming. Conversely, ready-made design libraries are also incorporated into customized templates.

WordPress and ProcessWire

Our two favorites

WordPress and ProcessWire are two sophisticated CMSs that allow us to cover a broad spectrum, from flexible marketing websites to complex SAAS projects.

Thanks to our clear focus on these two systems, we offer in-depth experience and a high level of expertise in dealing with both platforms. (Comparison ProcessWire & WordPress)

Examples of a "responsive design"

Our websites function automatically on all common browsers and mobile devices and adapt accordingly (“responsive”).

Why the TBA?

Interdisciplinary approach

The close collaboration between TBA Hamburg and TBA Berlin is unique – a combination of creativity and technology.

Many providers only cover one or two success factors (e.g. content, brand building, SEO), while the rest is often neglected.

TBA Hamburg stands for design & brand, TBA Berlin for technology & analysis – together we deliver customized, future-proof solutions.

This enables us to achieve sustainably better results and increase the return on investment (ROI).

A little tip: How do you find the right web agency?

Carl D. Erling, Berlin, CTO
Carl D. Erling, CTO

Kontakt

Further information on data protection and revocation options can be found in our data protection information.

Contact

Further information on data protection and revocation options can be found in our data protection information.