How to find a good web agency
Summary
To find an excellent web agency, pay attention to the following points:
- Clear process: A good agency has a transparent and structured process that they can easily explain to you.
- Experience and portfolio: Take a look at their previous projects.
Does the agency have experience in different industries and does its portfolio show diversity and quality? - Focus on branding: A top-notch agency will ensure that your branding – logo, color scheme, tone of voice – is integrated into the website.
- Customer reviews: Read reviews and testimonials.
Satisfied customers are a good sign of reliability and quality. - Communication: A good agency communicates clearly and regularly.
You should feel well informed and involved in the process. - Technical know-how and design: Look for an agency that not only has technical knowledge, but also masters outstanding design.
Both aspects are crucial for a successful website. - Support and maintenance: Ask about support after the launch.
A good agency offers ongoing support and maintenance. - Target definition and functionality: The delivered website should be easily found by search engines, convey a positive first impression and convert, i.e. generate sales or leads.
Target definition of a website
Nice and colorful and nice to look at?
That’s not enough, an effective commercial website should at least master these functionalities.
Pay attention when you are presented with case studies:
- Being findable: Being easily found by search engines.
- Create a positive first impression: Present your company in the best possible way.
- Convert: Generate leads or promote sales.
Planning a website
An effective commercial website is a combination of creative design, web development, technical integration, legal knowledge, clever SEO, tailored content and the integration of analytics tools and triggers. This requires good planning and project coordination.
An agency should be able to clearly demonstrate its standardized procedures and planning steps in the development process.
If this is missing, there is a lack of experience or organizational skills.
Ask for advice.
The website process at the TBA
Standardized processes for our web design
- Website creation:
- Research
- Structure + OnSite SEO Part 1
- Design + Development
- Quality check + OnSite SEO Part 2
- Live connection, optional: web hosting
- After the live broadcast:
- Quality inspection
- Performance improvement
- Optional: Start of maintenance
Does the web agency have any questions?
You can also recognize a good agency by the fact that they will ask you questions before the project starts and want to know all the details about your project and your target groups.
Planning a website
You can also recognize a good agency by the fact that they will ask you questions before the project starts and want to know all the details about your project and your target groups.
Conflict of interest?
Do we have a conflict of interest here, as we create websites ourselves? However, we cannot meet the demand for millions of new websites on our own anyway. We can live comfortably with competitors. But we can’t live well with poorly designed websites – even in everyday life.
Ordering processes for a train ticket that suddenly become complicated while the train is already waiting.
Web forms that break off after an error message and then you have to type everything in again.
Websites that cause eye cancer.
Old websites whose links no longer work or playful experiments where you first have to find out how to get further. Good websites are good for everyone.