Web Design Strategy
Your website as a central communication platform
"Be more than just a website!"
For many companies, their own website is the central communication medium. It can be specifically controlled, planned and evaluated. No other medium offers so many effective forms of communication in combination.
Our passion is to combine text, image, animation, film and interaction into a unique brand website, functional, aesthetic and, above all: converting.
Strategy or design - what comes first?
Many customers want a new website because the old one is boring or no longer appealing. They want a
Planning & strategy seem daunting to some customers (especially playfully managed companies), too many questions, too theoretical. Others, especially major clients, value it as a basis for security and success.
Therefore, TBA offers two approaches:
- Strategy light: TBA plans strategically in the background, and the customer is playfully involved in the design process.
- Strategy together: Customer and TBA develop a strategy together, followed by a design that implements it precisely.
TBA's Design Process
“Strategy First”–Process (Preferred)
Our proven process for structured website development and SEO optimization, especially in highly competitive markets.
We work on the basis of standardized processes with a clear structure:
- Website creation:
- Market and competition research
- Strategy phase (customer feedback in ping-pong principle)
- Structure & OnSite-SEO – Part 1
- Design & programming
- Quality control & OnSite-SEO – Part 2
- Go-live (optionally incl. web hosting)
- After the go-live:
- Extended quality control
- Performance optimization
- Optional: Start of website maintenance
“Design First”–Process (Alternative)
For customers with a distinctly creative or artistic claim, we offer an alternative approach.
Here, the process begins with free design drafts, from which structure, content and strategy gradually develop. Planning and technical optimization are carried out in parallel.
Design and Technology – A Powerful Team
An effective commercial website is a complex interplay of many disciplines: design, development, technology, internet law, OnSite-SEO, content & analytics.
With over 20 years of experience, we plan and coordinate such projects holistically.
Our mix of modern techniques and proven methods creates stable and successful websites. We continuously take into account technical change, legal requirements, Google guidelines
Modular design builders
or individual design templates?
Without programming knowledge, content remains changeable by customer teams. System is easily expandable with modules.
Maximum individuality. Protection against design interventions by teams.
Competitive advantage through leaner/faster program code.
A combination of both techniques has proven successful in practice: We supplement proven design frameworks with individual modules and programming. Conversely, customized templates are also incorporated into ready-made design libraries.
WordPress and ProcessWire
Our two favorites
WordPress and ProcessWire are two mature CMS with which we can cover a broad spectrum, from flexible marketing websites to complex SAAS projects.
Through our clear focus on these two systems, we offer deep experience and high competence in dealing with both platforms. (Comparison ProcessWire & WordPress)
Examples of a "Responsive Design"
Our websites automatically work on all common browsers and mobile devices and adapt accordingly (“responsive”).
Why the TBA?
Interdisciplinary approach
The close collaboration between TBA Hamburg and TBA Berlin is unique – a combination of creativity and technology.
Many providers only cover one or two success factors (e.g. content, brand building, SEO), while the rest is often neglected.
TBA Hamburg stands for design & brand, TBA Berlin for technology & analysis – together we deliver customized, future-proof solutions.
This enables us to achieve sustainably better results and increase the return on investment (ROI).
A little tip: How do you find the right web agency?
