New: GEO
Generative Engine Optimization
Why GEO is important now
According to current studies (e.g. Chatoptic 2025), there is only around 62% overlap between Google top rankings and ChatGPT responses.
This means that even if you are on page 1 of Google, you will not automatically be mentioned in AI search results.
GEO ensures that your brand remains visible in this new search and does not disappear behind competitors who specifically optimize their content for AI models.
What is GEO
Generative Engine Optimization ( GEO for short) is the further development of classic search engine optimization (SEO).
GEO’s aim is not only to rank well in Google or Bing, but also to be visible in AI-generated answers such as ChatGPT, Perplexity or Google AI Overviews. More and more users are looking for their information there.
What distinguishes GEO from classic SEO
- Answer-centered
AI prefers content that answers a question directly, precisely and in a well-structured way. - Brand and expert references
Mentions of companies, experts and sources increase the chance of being cited. - Qualitative context
AI models select content that is understandable, neutral and context-rich, not just keyword optimized. - Topicality
Regularly maintained content is more likely to be included in generative results.
Own practical examples for GEO
Landing page
Initial example for SEO
A landing page, optimized for the keyword "best CRM software 2025", with many subheadings and backlinks.
► Accordingly for GEO
Instead of just including keywords, create a clearly structured comparison in table form ("CRM providers, features, prices"), answer common questions ("Which CRM is GDPR compliant?") and name the source of the data. This way, ChatGPT can use the information directly as an answer and mention your brand.
Blog article
Initial example 2 for SEO
A blog article with 2000 words on "Vitamin C effect".
► Correspondingly for GEO
A short, precise FAQ section "Is too much vitamin C harmful?", supplemented by an expert quote (e.g. specialist in nutritional medicine) and a trustworthy source. This increases the likelihood that AI will cite your answer.
Product page
Initial example 3 for SEO
Product page with long texts and keyword density.
► Corresponding for GEO
Short, structured text with the most important specifications as a list so that AI models can extract the data more easily.
FAQ on Generative Engine Optimization (GEO)
- How do I measure the success of GEO
Through manual tests in ChatGPT, Perplexity or Google AI Overviews as well as through GEO tracking tools that log mentions and visibility. - What role does structured data play?
Schema.org markup (e.g. FAQ, HowTo, Product, Recipe) helps AI systems to better understand and correctly cite content. - Can AI models display incorrect information about my brand?
Yes, that’s why it’s important to provide your own reliable content that AI prefers to use. - How often should content be checked?
At least quarterly, more frequently for dynamic topics. Topicality increases the chance of appearing in AI answers. - Which content formats are particularly suitable?
Short, precise answers, FAQs, comparison tables, bullet points and how-to content with clear references. - Are there risks with GEO?
Content that is only written for AI can appear unnatural. It should also be understandable and helpful for human readers. - How is GEO changing my content strategy?
Content becomes clearer, more compact and more focused on questions. Expert quotes and own data are becoming more important. - How can I place my brand specifically in AI responses?
Through clear formulations, our own studies, expert quotes and comprehensible data that AI models can easily adopt. - When should I start with GEO?
Ideally immediately, as generative search is being used more and more. An early start gives you a clear competitive advantage.
Further links
- Growth Memo: Generative Engine Optimization – The New SEO?
Detailed introduction by Kevin Indig with practical GEO examples and KPIs. - Search Engine Land: How to prepare for AI Overviews and generative search
Practical tips for marketers to stay present in Google’s AI Overviews. - Content Marketing Institute: Optimizing for Generative AI – A Marketer’s Guide
Strategies and content formats that AI systems prefer to incorporate into responses.
