Content is the core of every successful SEO strategy. Search engines and AI evaluate content according to how helpful, up-to-date and relevant to the target group it is, and only then will your website be considered as a search result/recommendation.

1. creation of high-quality content

• We analyze your target group: their questions, problems and search intentions.
• We conduct in-depth research to provide up-to-date and relevant information.
• The content you create is unique and offers something that sets you apart from the competition.

2. relevance & target group approach

• Texts, tonality, imagery and choice of colours are tailored to the expectations of your target group(personalization).
• We create content that offers solutions, answers questions and makes your expertise visible(added value).
• Storytelling, interactive elements and examples bring the content to life and increase engagement.

3. structure & readability

• Good content is easy to understand and clearly structured.
• We work with subheadings, short paragraphs, lists and numbering.
• In collaboration with web design, we incorporate images, infographics and videos to break up and better convey complex content.

4. continuous maintenance & updating

• We carry out regular content audits to identify outdated or incomplete content.
• Existing pages are updated, supplemented or optimized so that they remain permanently relevant.
• New content is integrated in a targeted manner to cover current trends and search queries.