Keyword research
SEO basic module
Keyword research is the basis of every successful SEO strategy. It determines whether your content is found by the right target group and whether visitors become potential customers.
With a customized keyword strategy, we increase your visibility in a targeted manner and help you generate more qualified leads.
What we do
- We identify the most relevant and effective search terms for your target groups.
- We analyze search behavior, trends and competitors in your industry.
- We group keywords by topic and categorize them along the user funnel, e.g. information search vs. purchase intent.
- Like Google, we differentiate between commercial and informal search queries and derive suitable content formats from them.
Why this is important
Only if you understand what your target group is actually looking for can you deliver the right content, at the right time, in the right place.
The result is a logically structured content concept that convinces search engines and users.
Measurable success through ranking targets
The keyword strategy can also be used to define clear ranking targets, i.e. measurable rankings on Google and other search engines.
Our keyword lists are structured in such a way that they are suitable for regular performance measurement as part of your SEO strategy, regardless of whether you work with internal tools or use our reporting systems.
If you like, I can add a sample keyword cluster or a section on “common mistakes in keyword research” to the text. Interested?
Beware of unrealistic promises
Do not trust any “TOP 10 GUARANTEE IN 3 MONTHS ” – such claims usually come from dubious SEO providers.
Depending on the search term, a place in the top 10 Google results may be technically impossible or, on the contrary, relatively easy to achieve. The difficulty depends heavily on the competition, the subject area and your own.
It is realistic and sensible to focus on niches – this is where top rankings are more likely and often more relevant for your target group.
Examples from SEO practice:
- ❌ Unrealistic: Top 10 for the term “car ” – too general, extremely high competition, hardly any opportunities for smaller providers.
- ✅ Realistic: Top 10 for “Auto Kauf Golf gebraucht Hamburg ” – easily achievable with good optimization and local relevance.
- ✅ Likely: If you have a strong brand (e.g. “Microsoft”) or offer a very specific product (e.g. “XP3000 drill”), top rankings are even very likely – provided the content is right.
