Insight is the first step towards a head start.

With a professional competitive analysis, we recognize the strengths and weaknesses of your competition and gain a clear, data-based decision-making basis for your SEO measures.

This is how we proceed:

1. identify competitors

We analyze who your main online competitors are – not only in the traditional sense, but also sites that rank for the same keywords as you.

2. keyword analysis of your competitors

We examine which keywords your competitors rank well for – and where they are missing opportunities. This allows us to identify potential for your own keyword strategy.

3. on-page optimization in comparison

We check the basic SEO elements of your competitors: title tags, meta descriptions, headings, URL structure and content quality. This allows us to derive specific best practices and suggestions for improvement for your website.

4. analyze content strategy

We compare blogs, guides, videos and other content from your competitors – in terms of choice of topic, frequency, format and quality. This shows which content works particularly well in your industry.

5. examine backlink profile

We analyze the backlinks of your competitors: number, quality and sources. This enables us to find targeted link building opportunities that can also give your domain authority.

6. technical SEO at a glance

We check loading times, mobile-friendliness, indexability and other technical factors of your competitors. This gives us clear indications for the technical optimization of your own website.

7. compare social media presence

We analyze how your competitors use social networks to build reach and traffic. This provides you with ideas for your own social media strategy – tailored to your target group.