Local SEO
SEO basic module
Do you want your location (practice, store, office) to be found in a search such as “…nearby” and then visited by customers?
We optimize your website specifically for local searches for stores, restaurants, medical practices, consultations and products “in the vicinity” of the searcher.
Example: This is how global SEO differs from local SEO:
- Global SEO: Content on the topic of SEO in general or as a service throughout Germany.
Local SEO: Search intention with a local reference, e.g. “SEO agency in Berlin-Schöneberg”
Local SEO is therefore ideal for offers with customer visits at a fixed location.
By the way: According to HubSpot, 78 % of smartphone owners use their device for local searches – even remote companies can spontaneously attract customers this way.
Our local SEO measures at a glance
1. optimization for local search terms
We analyse relevant local keywords and optimize the content, title, meta descriptions and headings of your website. This way, your local Google entry invites people to click – and visit – your website.
2. creation of Maps profiles
We create and maintain entries on Google Maps, Apple Maps and OpenStreetMap, tailored to your offer. Goal: to be found more easily if, for example, someone is looking for “web designer in Berlin Schöneberg”.
More information about
Set up Google company profile & enable agency access
3. entry in relevant directories
We register your company in local business directories and ensure that the address details are consistent (NAP). Google rates such mentions as a signal of trust.
Our monitoring software regularly checks whether all details are up to date – for example, if a telephone number has changed.
4. mobile optimization
Since local searches are often mobile, we optimize your website for fast loading times, intuitive navigation and mobile-friendly design.
In addition, we include maps, route options, opening hours and clickable phone numbers & emails to make the visit easier.
5. local backlinks
We help you to obtain high-quality links from regional websites, blogs and partners. These strengthen your local visibility and domain authority.
Here, too, we use our monitoring software to ensure that links remain in place and are correctly integrated.
6. content strategy for local target groups
We develop content with a local focus: blog articles, events, information on promotions or local features – tailored to your catchment area and your customers.
7. social media integration
We combine your local SEO strategy with targeted activities on platforms such as Instagram, Facebook, X (Twitter) and TikTok.
Regular contributions increase the reach and strengthen the local connection of your brand.
8. collect & manage customer reviews
Reviews not only influence local visibility, but also build trust.
We support you with online reputation management – from obtaining positive reviews to dealing with criticism.
9. analysis & reporting
You receive transparent evaluations of your visibility in the local search: keyword rankings, entries, hits – including recommendations for optimization.
For optimum success: your participation counts
Some sectors require direct involvement: for example, doctors must accredit themselves with medical directories.
We provide prepared content, help with the technical implementation and support the processes.
The same applies to customer reviews: only you know what actually happened. Together we will develop a suitable response – friendly, confident and legally secure.
