Email Marketing
(Shipping Management)

You want to provide newsletters for your customers?

Email marketing means sending targeted newsletters and other mailings reliably and measuring campaign success directly.

The email mass distribution of newsletters is done either via in-house professional software. Or you can use specialized online providers who do everything for you conveniently, legally and reliably (outsourcing). It is not advisable to use your normal email program and email account for this in most cases.

An overview of the procedures

With e-mail
Program

maximum 50 addressees
  • Mass mailings (more than 50 addressees in a short period of time) via your normal web/e-mail provider are usually contractually prohibited by them. This can lead to termination without notice or contractual penalties.
  • Expensive legal mistakes happen quickly, e.g. with data protection (DSGVO).
  • If you do accidentally end up in a SPAM filter, your own e-mail address is often temporarily crippled.
  • Even though the temptation is great: don't. You may be saving on the wrong end.




External
Shipper

Small to medium quantities
  • Lots of know how, lots of help, ready to use design templates and configurators. Good support for questions.
  • Easier to comply with data protection hurdles (DSGVO), e.g. double opt-in procedure for newsletter registration and good protection of lists from hackers.
  • The order data processing contract (DSGVO) required for outsourcing is usually available there at the push of a button.
  • Mostly good value for money with normal newsletter volume.




Recommended

Special
Software

Very large shipping quantities
  • The use of in-house special software requires a lot of know-how for this very complex matter.
  • The use of in-house specialist software requires a great deal of expertise in this very complex area.
  • Requires a lot of know-how for this very complex matter.
  • You usually need special contracts and paid permissions from your internet/email provider.
  • Pitfalls are, for example, the exact compliance with all tight legal and contractual conditions, the technically correct implementation in order not to be filtered as a SPAM sender and the often quite complex setup and operation of the software.
  • In comparison, acquisition and administration are usually only worthwhile from a large frequency and range.




Our recommendation

In the vast majority of cases, we recommend using an external e-mail sender. When choosing the right provider, look for security and data protection (e.g. a dispatch server in Germany), reliable dispatch, protection against spam filters, convenient management of your address lists and newsletters and optimal evaluation options for your e-mail campaigns.

We took a close look at important providers (including MailChimp, CleverReach, CleverElements) and currently decided on CleverElements: they have good references and fit perfectly with our catalogue of requirements. There are the usual pricing models (per monthly volume or as fixed consumption packages). 5000 e-mails cost about 50 euros. You just want to try it out? Create an account with CleverElements linked to us here. Then we can assist you if needed:

Create new account at CleverElements… (Affiliate Link)

Lots of know how, lots of help, ready made templates and good support for questions.

This is what our partner for email marketing, CleverElements in Berlin, offers:

Technology / Security / Data Protection:

  • German servers
    All data is processed in Germany
  • Own mail server
    Your own mail server with dedicated IP
  • CSA Whitelisting
    Certified by the Certified Senders Alliance
  • Important signings
    DKIM, Sender ID and SPF signing (protection against spam filters)
  • Robinson blacklist
    Addresses that are never written to
  • Blacklist monitoring
  • We monitor all important email blacklists around the clock

Convenient address management

  • Excel and CSV import of your e-mail addresses
    Import your recipients easily
  • Unlimited groups
    Manage recipients in any number of groups
  • Dynamic segmentation
    Filter your recipients by category
  • Duplicate matching
    Duplicate recipients are filtered
  • Automatic logouts
    Newsletter unsubscriptions are processed automatically
  • Bounce Management
    Automatic processing of undeliverable e-mails

Email layout simple and flexible

  • Drag & drop email editor
    Create great newsletters easily
  • Responsive Designs
    Countless free templates for your mailings
  • Own templates
    Create individual newsletter templates
  • Unlimited image hosting
  • Upload as many images as you want
  • Social Sharing Options
    Social sharing options for all newsletters

Shipping under control

  • Personalized shipping
    Address your recipients directly
  • Timed shipping
    Choose a time in the future
  • Own sender
    Select any address as sender
  • Free test shipment
  • Test shipments are always free of charge

E-mails Web Archive

  • Automatic web version
    An automatic online version of your newsletter
  • Unlimited image hosting
    Upload as many images as you want
  • Eternal mail archive
    Sent newsletters are online for an unlimited time

Evaluations

  • Real time analysis
    All analysis values are determined live
  • Click and open rate
    The most important key figures at a glance
  • Visual Geotracking
  • Where do recipients read your newsletter
  • Receiver profiles
    Get to know your recipients better.
  • Real-time data exports
    Extensive export of all analysis values

Other

  • Online documentation
    The extensive archive is available around the clock
  • WordPress Plugin / ProcessWire Support
    Automatic forms for your site
  • Payment options
  • Credit card, direct debit, Paypal, invoice
  • NPO Conditions
    Conditions for non-profit organization

Simply create an account with CleverElements linked to us here and try out the system. Test emails are free of charge.

Create new account at CleverElements… (Affiliate Link)

There are of course a number of other good German services, e.g. CleverReach.de, Newsletter2Go.de, sendeffect.de. However, we have no experience / cooperation with these or had found too big hurdles when testing such systems (deal breaker).
However, as this market is constantly evolving, we are keeping an eye on these alternatives.