VISIBILITY
Search Engine Optimization (SEO)

Search Engine Optimization
Be found on Google & Co.

SEO ensures that your website becomes visible when users search for your services. This is how you gain more suitable visitors, more inquiries, and more trust:

The success of your website starts here

A well-established website is often the first point of contact for new customers. That’s why SEO is an important lever in the marketing mix.

As a full-service agency in Berlin, we use over 15 years of experience and personal commitment to sustainably strengthen your online presence.

SEO modules

SEO consists of several components. Depending on the objective, competition, and budget, we will put together a suitable package for your website.

If you would like to delve deeper into the individual components, you will find more information below. Simply click on the buttons to do so:

SEO means acting, not ticking off

SEO is not a checklist job. SEO is a competition.
Only those who are better than the competition achieve top rankings in search engines. A perfect checklist alone is not enough.

SEO is an ongoing process, not a one-time project.
We observe trends, quickly adapt strategies and remain flexible. This is exactly what ensures long-term visibility and sustainable success with users.

Why TBA?

Webdesign & SEO
seamlessly combined

Questions and answers (FAQ)

When is SEO useful and for whom?

SEO is particularly useful if your website is in competition with other offers. The higher the competitive pressure, the more important targeted optimization is.

For very specific topics, a website can be found easily even without great effort. In most markets, however, the quality of content, technology and structure determines visibility.

SEO is particularly suitable for long-term goals. Building stable visibility takes time. Ads provide faster reach, but are less efficient in the long run.

Technology also plays a major role. Loading time, mobile display and a clear page structure are integral parts of modern SEO.

Can you do SEO yourself?

Basically, yes. However, SEO requires time, experience and continuous adaptation. Search engines are constantly changing. New trends, technical requirements and updates have a direct impact on rankings.

Professional support offers clear advantages. Agencies work with specialized tools, experience and proven strategies.

Successes can be measured by

  • Keyword placements
  • Visitor numbers, for example with Matomo or Google Analytics
  • Google Search Console such as click-through rate and visibility

What does search engine optimization cost at TBA?

The costs depend on goal, scope and competition. We offer both one-time analyses and ongoing support.

Examples

  • Analysis with recommendations for self-implementation from 960 euros
  • Monthly SEO support from 580 euros
  • Sensible with strong competition from around 1,200 euros per month
  • Backlinks from blogs, media or influencers on request
  • Compact short audit possible free of charge during initial contact

SEO is an investment. Even one additional inquiry or one more sale per month can offset the costs.

SEO or SEA, what is better in the long term?

SEO ensures sustainable visibility. SEA brings rapid reach through ads.

In highly competitive markets such as law or real estate, SEO is complex. SEA can be a useful entry point there.

SEO is particularly challenging in YMYL areas such as finance, health or law. Google places high demands on trust and quality here. Ads often create visibility faster.

Page 1 on Google in 90 days, is that realistic?

Such promises are usually dubious. Rankings depend on competition, initial situation and search terms.

A good example is a specific search topic. Position 5 for a specialized keyword can bring more inquiries than a very poor placement for a general term.

In marketing, this means focusing on MOFU and BOFU. Users with a concrete intention to buy are more crucial than pure reach. Information pages without a clear intention are losing importance due to AI answers.

Does TBA also know secret SEO tricks?

We also know black hat methods. However, we deliberately do not use them.

Our focus is on white hat SEO. This includes high-quality content, clean technology and sustainable strategies.

How does TBA Berlin rank itself on Google?

Our website primarily serves to inform existing customers. SEO is not a main sales channel for us.

Nevertheless, we achieve good placements for local search queries.

Examples as of January 2025

  • Web hosting Berlin Top 5
  • SEO Berlin Schöneberg Top 3
  • WordPress Maintenance Berlin Top 5
  • Hosting Berlin Top 3

What are the SEO trends heading towards 2026?

The most important SEO developments at a glance

  • Google remains the most important search engine in Europe
  • Bing is gaining importance through AI integration
  • YouTube and TikTok are partially replacing classic search for younger target groups
  • AI systems such as ChatGPT, Perplexity, Claude or Gemini are increasingly being used for research

SEO is more than just good rankings today. It’s about being visible when users are looking for information, comparing offers, or making decisions.

Search engines and AI systems prefer websites that are clearly structured, content-rich, and trustworthy.

SEO creates this foundation. It ensures that your website is not only found but also perceived as a relevant source.

In the long term, this creates visibility that works independently of advertisements.

Our recommendation

SEO is worthwhile if you want to grow sustainably.

Whether it’s analysis, ongoing optimization, or targeted support for individual topics. We develop an SEO strategy that fits your goals and your market.

We would be happy to discuss with you how SEO can improve your visibility and guide users to your website in a targeted manner.

Contact us and start with well-founded SEO consulting.

SEO case studies of TBA projects

Carl D. Erling, Berlin, CTO
Carl D. Erling, CTO

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